Theme:
Targeting Women
Collection:
You're So Smart
Published:
1962
Brand:
Parliament
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
If you like things neat and clean you'll like Parliament.
Comments:
This woman wears all white, evoking purity and cleanliness, reflecting the purity meant to result from the unique Parliament filter. Her white gloves and loud feather hat speak to luxury and glamour which entice feminine audiences.
Keywords:
Female, Filter, Luxury
