Theme:
Targeting Women
Collection:
You're So Smart
Published:
1942
Brand:
Parliament
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Each Parliament cigarette has a fresh, clean built in filter mouthpiece which insures cleaner smoking and the utmost enjoyment of Parliament's superb tobaccos.
Comments:
A woman’s wrist crosses over a man’s, as she holds the cigarette, and he holds the box of Parliaments. Her positioning of the cigarette allows the viewer to glimpse the unique filter, which claims to “insur[e] cleaner smoking” for the “smart smoker.” The elegance of the couple’s clothing provides the image with luxury, while the woman’s beautiful lace sleeve, decorative bracelet, and perfectly manicured nails decidedly target women.
Keywords:
Female, Filter, Luxury, Male
