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You're So Smart – img0638

May 24, 2021 by sutobacco

You're So Smart – img0638
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Theme:
Targeting Women
Collection:
You're So Smart
Published:
1942
Brand:
Parliament
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

New Parliament award for horsemanship? Neigh! The medallion's just a gentle reminder that horsemen (like other smart Parliament smokers) want everyone to know their cigarette is special. And you, too, will appreciate the crush-proof cigarette case The superb tobaccos the luxurious flavor and above all, the exclusive Mouthpiece that keeps the filter deeply recessed away from your lips. With Parliaments, only flavor touches your lips!

Comments:

This couple stands proudly next to their blue ribbon horse, whose medallion is in fact made out of Parliament cigarettes. The woman, awkwardly peaking out from behind the horse, and masked by a mesh veil, looks as if she is a porcelain doll, whereas the the man holding the box of Parliaments has realistic facial features and an air of distinction provided by the graying sides of his hair. The slogan, “only the flavor touches your lips!” markets Parliaments as a cigarette with a unique recessed filter, which also speaks to the slogan, “You’re so smart to smoke Parliaments,” as the filter was advertised as making Parliaments a safer, more conscientious cigarette.

Keywords:

Female, Filter, Luxury, Male

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