Take foods. Or beverages. Or Candy. You like them or don't, depending on whether you like their taste. It's all a matter of taste. Cigarettes are another example. I smoke Luckies. Just as many women, bless them, seem to feel that my name stands for good taste in designs, I feel that Luckies mean better taste in cigarettes.
Lilly Daché (1898-1989), the most famous milliner in the United States at the time of her career, is featured in this advertisement smoking a Lucky Strike cigarette next to one of her popular draped turban hats. Lengthy copy is placed beside her image, recalling a story comparing fashion taste to gustatory taste. She explains that “Just as many women, bless them, seem to feel that my name stands for good taste in designs, I feel that Luckies mean better taste in cigarettes.” The story’s length makes the advertisement an interesting read, ensuring that readers would spend more time poring over the advertisement. Interestingly, the green of her dress echoes the old Lucky Strike box, set against the red background and red turban – a nod to older times suggests that older is best.
Fashion, fashion designer, Female, Lilly Dache, Luxury, milliner, rich, senior, sophisticated, Texas, woman
