Theme:
Targeting Women
Collection:
High Fashion
Published:
1945
Brand:
Chesterfield
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Good Taste from every angle plus real mildness and a cooler smoke.
Comments:
This advertisement features Joan McCracken (1917-1961), Broadway dancer and comedian, and later Television actress, age 28 at the time of printing. She and her most recent musical, “Bloomer Girl,” both gain publicity from this ad. She is placed in front of a bent mirror, showing her from three angles. The cigarette is treated in a similar way – “Good Taste from every angle . . . Any way you look at it.” This capitalizes on female insecurities and emphasizes the importance of appearance and social standing for women at the time.
Keywords:
Actress, Comedian, Fashion, Female, Joan McCracken, Luxury, mirror, rich, sophisticated, woman, young adult
