I prefer Luckies and so do my daughters
This advertisement was featured on a bridge card and depicts a glamorous unknown woman on the front. The back of the bridge card reads, “A small thing, of no great value—but a sincere gesture on our part to Miss America, a mark of our appreciation of her favor.” the Miss America Pageant (first held in 1921) was not held between 1928 and 1932, when this ad likely appeared. Instead, this advertisement salutes all American women (both mothers and daughters, all glamorous) for their patronage and their help in making Lucky Strike the best-selling cigarette in America in 1931. Additionally, the advertisement avoids FTC stipulation and controversy surrounding celebrity endorsements at the time by skirting a real persona.
bridge, daughter, Fashion, Female, Luxury, Miss America, mother, rich, woman
