Study in contrasts Somber blousevivd skirt. Picnic lunchsophisticated Marlboro cigarettesThat elusive alliance of rare pleasure, small price. Utterly soign (non-wilting, non-crumbling) and blended of superb tobaccos (which cheaper cigarettes cannot possibly afford)But a luxury right for these times!
A woman lounges on the grass with a lit cigarette next to the cap of a naval officer, referencing the men overseas during the Second World War. She wears a “somber blouse” which contrasts with her “vivid skirt” in an attempt to mirror the way in which Marlboros are simultaneously luxurious yet affordable. The green color offers freshness and vitality and is reminiscent of the green color of fresh tobacco leaves. In the lower right-hand corner, the advertisement lists the types of cigarettes Marlboro offers; men and women can both appreciate Marlboros with Plain Ends or with Ivory Tips, but the Marlboros made “Specially for Her” are those with the Beauty Tips. The Marlboro Beauty Tips offered a cigarette with red tips so that a woman’s lipstick would not leave a noticeable mark on the tip of the cigarette. This advertisement decidedly targets women, and indeed, Marlboro ads were marketed to women until 1954 when the brand underwent an abrupt sex change with the introduction of the masculine “Marlboro Man.”
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