Theme:
Targeting Women
Collection:
High Fashion
Published:
1931
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
Dressed in a light-green bathrobe, this woman lounges elegantly on her sofa at home. The light green shade of her outfit, the couch, and the wallpaper demonstrates the way a woman might make the Lucky Strike cigarette pack match her outfit; Lucky Strike was concerned that the green color of their packs would push away female clients, because green clashed with the fashionable colors at the time. The woman’s rosy cheeks as well as the blooming lilies in the foreground breathe life into her ace, and show her in good health.
Keywords:
Fashion, Female, Luxury, Relaxing, woman, young adult
