And Incidentally I'm careful in my choice of cigarettes. I have to be because of my throat.
This ad features a celebrity testimonial from screen actress Jean Harlow (1911-131), 20 years old at the time of printing. The advertisement concentrates on the mildness of Lucky Strikes and their ability to protect throats: “And incidentally I’m careful in my choice of cigarettes. I have to be because of my throat,” Harlow says. In the image, Harlow wears a glamorous, pink silk dress. In her casual pose with her left fingers slightly separated, at first glance it appears that Harlow is holding a cigarette, however she is not. When Lucky Strike emphasizes Harlow’s lack of reimbursement for appearing in the ad, it is important to note that this advertisement would have greatly increased her exposure while publicizing her association with Fox and Columbia as well as her two new motion pictures, “Hell’s Angels” and “Platinum Blonde.” Additionally, all Lucky Strike celebrity endorsement advertisements at this time featured this claim, spurred by FTC mandates and ethical debates surrounding such endorsements. Jean Harlow passed away suddenly at the age of 26 from what is widely considered to be kidney failure.
Actress, adult, Fashion, Female, Jean Harlow, Luxury, rich, sophisticated, woman
