Theme:
Targeting Women
Collection:
High Fashion
Published:
1934
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
Dressed in an elegant bronzed red evening gown, this woman lounges effortlessly with a Lucky Strike cigarette. Her gown accentuates the red Lucky Strike target on the box and contrasts beautifully with the green bench on which she sits. This composition demonstrates the ways in which a woman might make the pack match her outfit; Lucky Strike was concerned that the green color of their packs would push away female clients, because green clashed with the fashionable colors at the time. By depicting this trendy woman in its ad, Lucky Strike associates itself with “the height of good taste.”
Keywords:
Fashion, Female, Luxury, rich, sophisticated, woman, young adult
