Sally Eilers will always call this her big year. First, she learned to fly a plan. Then she married and found domestic bliss. Then she made a smashing success in Bad Girl. As a reward, Fox is co-starring her in Over the Hill.
This ad features a celebrity testimonial from comedy and melodrama film actress Sally Eilers (1908-1978), 23 years old at the time of printing. Eilers passed away from a heart attack at the age of 69. The advertisement concentrates on the mildness of Lucky Strikes and their ability to protect throats: “There’s nothing like a microphone to show up the voice in its true colors. So I insist on Lucky Strike—the cigarette that I know will be kind to my throat.” In the image, Eilers is depicted wearing aviation gear, and the text highlights her learning to fly. Young women would be attracted to the active, gutsy aviation side of Sally Eilers, along with her elegant Hollywood starlet side. When Lucky Strike emphasizes Sally’s lack of reimbursement for appearing in the ad, it is important to note that this advertisement would have greatly increased her exposure while publicizing her association with Fox and her two new motion pictures, “Bad Girl” and “Over the Hill.” Additionally, all Lucky Strike celebrity endorsement advertisements at this time featured this claim, spurred by FTC mandates and ethical debates surrounding such endorsements.
Actress, aviator, Fashion, Health, Luxury, pilot, Sally Eibers, Toasted, woman
