When Kay Francis left the stage and enlisted in the Hollywood army, pictures got a great recruit. The tall brunette beauty was a great success on her film debut, and she's charged along to even bigger things. She is one of Warner Bros.' brightest stars., I have to be kind to my throat.
This ad features a celebrity testimonial from screen actress Kay Francis (1905-1968), 26 years old at the time of printing. The advertisement concentrates on the mildness of Lucky Strikes and their ability to protect throats: “I have to be kind to my throat.” In the image, Francis resembles a cigarette herself, tall, thin, and dressed all in white. When Lucky Strike emphasizes Francis’s lack of reimbursement for appearing in the ad, it is important to note that she had just left Paramount Pictures and joined Warner Brothers in 1930. Her first Warner Brothers films were released in 1931, and this advertisement would have greatly increased Francis’s exposure while publicizing her new association with Warner Brothers. Additionally, all Lucky Strike celebrity endorsement advertisements at this time featured this claim, spurred by FTC mandates and ethical debates surrounding such endorsements.
Actress, adult, Fashion, Female, Health, Kay Francis, Luxury, sophisticated, Toasted, woman
