When a girl like Betty Petty . . . Or a cigarette like Old Gold goes fishing for new friends, it's a pleasure to be caught! Your first delightful puff on a Double-Mellow Old Gold will make you wonder why you've been floundering from cigarette to cigarette. The secret of Old Gold's lure is in master blending of long-aged prize crop tobacco! And every O.G. reaches your lips fresh as a new-caught trout . . . Thanks to that Double Cellophane Package. Try Old Golds and we know they'll land you! But you'll be the one that's made the catch!
Famous pin-up artist George Petty created the beautiful woman, nicknamed Betty Petty, featured in this advertisement. This ad is clearly meant to attract young men who like pin-ups; At the bottom of the ad, an offer is presented in which a customer can send in 10 cents and two Old Gold wrappers in exchange for a frame-able reproduction of the image of Betty Petty without the advertisement text. Betty is featured fly-fishing, participating in an active, masculine pastime. The text plays with the fly-fishing aspect of the picture, creating such puns as “it’s a pleasure to be caught!” and “you wonder why you’ve been floundering around from cigarette to cigarette.” The humor created by this punning technique also makes the advertisement attractive to young people.
Betty Petty, Female, Fishing, George Petty, pinup, sex appeal, woman, young adult
