Theme:
Targeting Women
Collection:
Let's Smoke Girls
Published:
1982
Brand:
Capri
Manufacturer:
Brown & Williamson Tobacco Corporation
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
A woman relaxes with a Super Slim Capri cigarette on the ledge of a white deck or balcony against a beautiful seascape. Her tanned skin stands out against the blue-and-white of her clothing and the backdrop, and her airy clothes lend to the relaxed, vacation vibe. The slogan, “A taste for the Casual,” shows young women that, if they smoke Capri cigarettes, they, too, can be beautiful without looking as if they are trying too hard.
Keywords:
Beach, Female, Low Tar, outdoors, refreshing, Relaxing, super slims, woman
