Theme:
Targeting Women
Collection:
Let's Smoke Girls
Published:
1970
Brand:
Pall Mall
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
You make out better at both ends. Tastier. Milder, U.S. Government figures show Pall Mall Gold 100s now lower in tar than the best-selling filter king.
Comments:
This advertisement features a woman sensuously sprawled out on the floor above text that reads, U.S. Government figures show Pall Mall Gold 100s now lower in “tar” than the best-selling filter king.” The association between the word “figures” and the woman’s hourglass figure is striking. While the Pall Mall Gold 100’s are being advertised as healthier (in response to erroneous FTC studies showing lower mortality rates associated with lower tar and nicotine levels), they are also being advertised as sexier.
Keywords:
Female, Low Tar, sex appeal, woman, young adult
