Theme:
Targeting Women
Collection:
Let's Smoke Girls
Published:
1970
Brand:
L&M
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
You've bundled them off to school and office. Now you can relax with a second cup of coffee and the full-bodied flavor only one cigarette delivers
Comments:
Targeting the busy housewife of the 1970s, this advertisement markets the L&M cigarette as a moment for relaxation after getting the husband and kids ready for their days and out the door. Her opportunity to sit around in her robe, read the paper, and have a second cup of coffee is all accompanied by a long, lit cigarette.
Keywords:
adult, coffee, Female, kitchen, mother, Relaxing, woman
