Theme:
Targeting Women
Collection:
Let's Smoke Girls
Published:
1980
Brand:
Viceroy
Manufacturer:
Brown & Williamson Tobacco Corporation
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This advertisement features a woman saying, “Hola. Veo que también fumas Viceroy.” (Hi. I see you also smoke Viceroy.) It claims that if you smoke Viceroy cigarettes, you will be recognized and greeted anywhere you go (“Dondequeira que vaya”). The ad targets men who would be tempted into smoking Viceroys at the prospect of being approached by such a beautiful woman.
Keywords:
Female, romance, sex appeal, Spanish, woman, young adult
