Theme:
Targeting Women
Collection:
Let's Smoke Girls
Published:
1938
Brand:
Camel
Manufacturer:
R.J. Reynolds
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
You and the cocker spaniel have something important in common. A complicated nervous system, highly strung! But the cocker spaniel is kinder to his nerves he stops frequently to rest.
Comments:
This advertisement is geared toward housewives. It features a woman relaxing on the couch, taking a break from vacuuming by smoking a Camel. The ad emphasizes the stresses of a housewife’s life, from the “household duties” to the “social activities,” and it seeks to warm her heart by comparing her to America’s “most popular pure-bread dog,” the Cocker Spaniel. This is admittedly a strange approach, but the emphasis on the Cocker Spaniel being a family dog makes the comparison more appealing.
Keywords:
adult, Dog, Female, Housewife, Relaxing, woman
