Theme:
Targeting Women
Collection:
Mass Marketing Begins
Published:
1929
Brand:
Gibson Girl
Manufacturer:
Manoli
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
The German Gibson Girl brand of cigarettes was introduced in 1910, and a seductive woman was featured on the box. Though this advertisement illustrates a woman relaxing with a book and smoking a cigarette, the copy translates to “Zesty and racy,” and implies that the Gibson Girl “heutigen Zeit” (of today/trendy) is sexy and desirable. The advertisement thus works at appealing to both genders, but especially to women who are seeking a more independent, masculine role. The ad was illustrated by Stephan Krotwoski.
Keywords:
Female
