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Mass Marketing Begins – img0530

May 24, 2021 by sutobacco

Mass Marketing Begins – img0530
Download image
Theme:
Targeting Women
Collection:
Mass Marketing Begins
Published:
1929
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

Tasting takes out every bit of bite and throat irritation.

Comments:

This ad, part of the highly successful “Reach for a Lucky instead of a sweet” campaign targeting women, features a portrait of Myrna Darby (1908-1929), a young and famous showgirl. Myrna was discovered at the age of 17 and quickly became famous as a Ziegfeld chorus girl on Broadway, but died four years later at the age of 21 on Sept. 27, 1929 from an unknown heart condition the year that this advertisement was printed. She is the image of American youth and beauty. Some say she died from a broken heart due to a broken engagement to a millionaire’s son, while her doctor diagnosed a tired heart due to swimming and sunbathing. Though none of her professional photos feature her smoking a cigarette, many are seductive and partially nude.

Keywords:

body image, Female, glamour, Health, Luxury, Myrna Darby, showgirl, Singer, Toasted, Weight, Women

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