Legally, politically, and socially woman has been emancipated from those chains which bound her. American intelligence has exploded the ridiculous theory that forced the stigma of inferiority upon a sex., Gone is that ancient prejudice against cigarettesProgress has been made.
This ad capitalizes on women’s liberation movements to present Lucky Strikes as modern and politically correct. The advertisement juxtaposes the removal of a prejudice against women and an unrelated removal of prejudice against cigarettes—due to Lucky Strike’s toasting method. Made to resemble a news story, the copy does not match the headline whatsoever. The ad was illustrated by famous cartoonist Winsor McCay (1869-1934).
equality, Female, Health, Independence, liberation, social acceptance, Toasted, Women
