Hot Tamale! Lupe's been a Lucky fan for two yearsThere was no- what is politely called financial consideration for her statement. Gracias, Lupe!
This advertisement features a celebrity testimonial from starlet Lupe Velez, nicknamed the “Hot Tamale,” reflecting the attitude toward Hispanic women in this era. The ad makes sure to mention that they did not compensate Lupe for her testimonial. However, the ad doubles as publicity for her new film, “The Cuban Love Song,” and movie companies often made deals with tobacco advertisers which allowed their stars to be featured in ads for free if the ad would publicize the star’s newest movie. Therefore, her lack of compensation is not indicative of a true sponsorship of the product.
Actress, Female, glamour, Health, Lupe Velez, movie star, sex appeal, Toasted, woman
