Mild enough for anybody... and yet they satisfy.
The text in this advertisement explicitly states that Chesterfield cigarettes are “yes, mild enough for anybody . . . “ (even women). It is clear that the young woman is enjoying the smoke from her beau’s cigarette, and the text, “Blow some my way,” supports this reading. A contemporary New York Times article from 1928 describes this ad as a subtle suggestion that women smoke: “The woman who asks for a man to blow the smoke in her direction,” the article says, “is not likely to be satisfied with a mere whiff.” The article suggests that these techniques were profoundly clever in their approach. While the “Blow some my way” campaign might not be as offensive as if it were to actually illustrate a woman smoking in an advertisement, it still manages to imply that this young lady will be smoking with her beau soon.
Car, couples, dating, Female, Male, man, woman, young adult romance
