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Early Years – img0512

May 24, 2021 by sutobacco

Early Years – img0512
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Theme:
Targeting Women
Collection:
Early Years
Published:
1914
Brand:
Fatima
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

All America is now smoking this pleasing Turkish Blend must be that it gives better satisfaction. Have you had the pleasure?

Comments:

Fatima was part of the Turkish Blend “movement” which often featured advertisements illustrating exotic, suggestive women. This veiled woman looks to be a fortune teller in a booth, predicting that Fatimas will be the best smoke for you. The images in the ads are bright, colorful, and enticing. The woman depicted here wears a turban and a veil and gently holds a peacock feather fan bearing the crescent and star of Islam. The advertisement is rich in imagery. The Turkish crescent moon with star appears twice – once on the fan, and again on her forehead. Beneath the star and crescent on her forehead is an iron cross, both a symbol of the Ottoman empire, and, in 1914, a military award for the Kingdom of Prussia and the German Empire. Fatima targeted older men and possibly by using terms like “satisfaction” and “pleasure.”

Keywords:

Female, Orientalism, woman

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