This is tobacco too mild to filter. This is pleasure too good to miss. This is Chesterfield King.
This advertisement for Chesterfields manages to use both the celebrity appeal and the doctor appeal at once. The image shows actors from the 1962 film, The Interns, in which James MacArthur (1937-2010) as Dr. Lew Worship, and Stefanie Powers (1942-present) as Nurse Gloria Mead, fall madly in love. Dr. Lew is shown here with a pack of Chesterfields in his shirt pocket, smoking a cigarette which appears to be plucked from the row laid out in front of the image. Nurse Gloria snuggles up to him, apparently unhindered by the smell of cigarettes on the doctor’s breath. Love, movies, and health are all harnessed to target teens and young adults in this clever advertisement. MacArthur died in 2010 with an undisclosed cause of death, while Powers was diagnosed with lung cancer in November of 2008; she reports that she was a smoker “on and off” for over twenty years, though she started when she was a teenager. She underwent surgery to remove the top lobe of her right lung.
Actor, Doctor, Female, James MacArthur, Male, Mild, Movies, Nurse, Stefanie Powers, Television