During intermission at First Aid class I was arguing that all cigarettes aren't alike. I bet them I could my Raleighs just by looking at the color of the tobacco. Guess who took me up
This ad is targeted toward young adults and teens. It is laid out in an “easy as 1, 2, 3,” style, as in a First Aid handbook. The young woman who stars in the ad is a student in a First Aid class. She makes a bet with the class instructor, an old, distinguished doctor, that she would be able to pick out Raleigh cigarettes from “some of the other brands the class smokes,” just by looking at the tobacco leaves. Not only does this normalize smoking, making it seem as if every member of the class smokes, but it also makes it appear as if the doctor supports his students smoking. It is also surprising to think that cigarettes have any place in a First Aid course at all.
Doctor, Female, Male