• Skip to primary navigation
  • Skip to main content
  • Skip to footer
SRITA

SRITA

Stanford Research into the Impact of Tobacco Advertising

Show Search
Hide Search
  • Ad Collections
    • Cigarettes
    • Pipes & Cigars
    • Chewing
    • Pouches & Gums
    • Marijuana
    • e-Cigarettes
    • Pod e-Cigs
    • Disposable e-Cigs
    • Heated Tobacco
    • Hookah
    • Anti-smoking
    • Comparisons
    • Video Ads
  • Brand Histories
  • Videos & Lectures
  • Publications
  • Resources
  • Exhibit
  • About SRITA
    • People
    • Research Interns
    • In the Press
    • Contact Us

Doctors Hawk Cigarettes – img0139

April 11, 2021 by sutobacco

Doctors Hawk Cigarettes – img0139
Download image
Theme:
Doctors Smoking
Collection:
Doctors Hawk Cigarettes
Published:
1943
Brand:
Raleigh
Manufacturer:
Brown & Williamson Tobacco Corporation
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

During intermission at First Aid class I was arguing that all cigarettes aren't alike. I bet them I could my Raleighs just by looking at the color of the tobacco. Guess who took me up

Comments:

This ad is targeted toward young adults and teens. It is laid out in an “easy as 1, 2, 3,” style, as in a First Aid handbook. The young woman who stars in the ad is a student in a First Aid class. She makes a bet with the class instructor, an old, distinguished doctor, that she would be able to pick out Raleigh cigarettes from “some of the other brands the class smokes,” just by looking at the tobacco leaves. Not only does this normalize smoking, making it seem as if every member of the class smokes, but it also makes it appear as if the doctor supports his students smoking. It is also surprising to think that cigarettes have any place in a First Aid course at all.

Keywords:

Doctor, Female, Male

Footer

About SRITA

SRITA’s repository of tobacco advertising supports scholarly research and public inquiry into the promotional activities of the tobacco industry. Learn more

Explore SRITA

  • Ad Collections
  • Video Ads
  • Brand Histories
  • Lectures
  • Publications
  • Resources

Copyright © 2025 · Stanford University