Yes, here is a cigarette so mild that, in a total of 2470 exacting throat examinations of hundreds of men and women who smoked Camels exclusively for 30 consecutive days, throat specialists found not one single case of throat irritation due to smoking Camels.
This advertisement is part of Camel’s “Not One Single Case of Throat Irritation” campaign, in which Camel had throat specialists examine patients weekly, for 30 days, for throat irritation. None was reported, according to the ad, “due to smoking Camels.” Of course, this claim is meaningless. Serious throat and lung problems can not be expected to appear after 30 days of smoking, and there was no way for the doctors to identify the source of irritation as due to smoking Camels if irritation did arise.
Doctor, Female, Irritation, Male, Mild, Throat
