Theme:
Doctors Smoking
Collection:
Throat Doctors
Published:
1930
Brand:
Camel
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Here's what throat specialists reported about Camel Mildness
Comments:
A head-mirrored throat specialist reassures his patient that smoking Camels won’t irritate her throat. This ad includes two campaigns: “More doctors smoke Camels” and “Not one single case of throat irritation due to smoking Camels.” Mildness was a code word, the opposite of harshness, meant to implant the notion that Camels are a more healthful brand than the competition – “mildness” was intended to mean Camels were easier on the throat.
Keywords:
Doctor, Female, Irritation, Male, Mild, Nurse, Throat
