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More Doctors Smoke Camels – img0079

April 11, 2021 by sutobacco

More Doctors Smoke Camels – img0079
Download image
Theme:
Doctors Smoking
Collection:
More Doctors Smoke Camels
Published:
1950
Brand:
Camel
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

In a recent coast-to-coast test, hundreds of men and woman smoked Camels- and only Camels- for 30 consecutive days. They smoked on the average of one to tow packs a day. Each week throat specialists examined the throats of these smokers, a total of 2470 careful examinations, and reported: 'Not one single case of throat irritation due to smoking Camels.

Comments:

A head-mirrored throat specialist reassures his patient that smoking Camels won’t irritate her throat. This ad includes two campaigns: “More doctors smoke Camels” and “Not one single case of throat irritation due to smoking Camels.” Mildness was a code word, the opposite of harshness, meant to implant the notion that Camels are a more healthful brand than the competition – “mildness” was intended to mean Camels were easier on the throat.

Keywords:

Doctor, Female, Irritation, Male, Mild, Throat

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