In a recent coast-to-coast test, hundreds of men and woman smoked Camels- and only Camels- for 30 consecutive days. They smoked on the average of one to tow packs a day. Each week throat specialists examined the throats of these smokers, a total of 2470 careful examinations, and reported: 'Not one single case of throat irritation due to smoking Camels.
A head-mirrored throat specialist reassures his patient that smoking Camels won’t irritate her throat. This ad includes two campaigns: “More doctors smoke Camels” and “Not one single case of throat irritation due to smoking Camels.” Mildness was a code word, the opposite of harshness, meant to implant the notion that Camels are a more healthful brand than the competition – “mildness” was intended to mean Camels were easier on the throat.
Doctor, Female, Irritation, Male, Mild, Throat
