The Light never fails
A hospital (indicated by the signs that read “hospital street”) is pictured with all its lights out in the dead of the night, save for the lights of one office. The doctor at work in the office is presented as having “selfless devotion” to his patients. His sacrifices are meant to present doctors in a more trustworthy light, adding to the strength of the bogus survey cited below. The phrase, “The Light that Never Fails!” refers, usually, to God. In this case, it refers to the doctor’s office, and likens the doctor to a selfless God. The phrase is also commonly attributed to life-saving light houses, which guard sailors from death, and was used as a slogan by MetLife insurance for this very reason. Subliminally, this phrase is also linked to the cigarette itself, and makes the cigarette seem more like a safety net than a dangerous stick of tobacco.