Thirty-six hours of continuous surgery and treatment under fire He knows the comfort and cheer there is in a few moments' relaxation with a good cigarette . . . Like Camel.
This advertisement anticipated the “More Doctors” campaign which launched shortly after the printing of this ad. Obviously in the steamy South Pacific, this doctor never let the heat keep him from his smokes. The doctor in this ad is dramatized and placed on par with soldiers, taking “the same risks as the man with the gun.” This patriotism was an approach added to many cigarette ads during World War II. His actions and stunts are outlined in detail, his bravery and sacrifice highlighted. The ad hopes readers will see this aspect to the doctors, and assume that doctors would not smoke Camels if cigarettes were something that caused disease and needed to be combated. The cigarette is presented as the only moment the doctor has for “a few moments’ relaxation” after a hard day of helping others.
Doctor, Female, Irritation, Male, Mild, Throat
