Let's start with the juiciest part: the proposition. We didn't set out to be a his & hers smoke. Frankly, we thought of Winchester as largely for male chauvinist smoker- and maybe a few leathery, liberated ladies., With a senuous taste that separated the men from the boys. But, surprisingly, not from the girls. Even women with bras and bridges to burn tried it. And liked it. Because Winchesters not a cigarette.
In the 1970s, cigarettes were often referred to as “Little Cigars” as a response to government regulations which banned cigarettes from being advertised on TV; tobacco companies, like Winchester, worked around the ban by calling their cigarettes “little cigars,” until that practice was banned as well (http://tobaccodocuments.org/rjr/506613461-3570.html page 36).
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