Skip to primary navigation
Skip to main content
Skip to footer

SRITA

Stanford Research into the Impact of Tobacco Advertising

Search the SRITA website

Ad Collections
Brand Histories
Videos & Lectures
Publications
Resources
Exhibit
About SRITA

Home > Brand Histories > Basic

Brand Histories: Basic

Date:	1997
Brand:	Basic
Company:	Philip Morris
History:	"Keep It Basic" Campaign

Date:	1993
Brand:	Basic
Company:	Philip Morris
History:	Your Basic History

Footer

About SRITA

SRITA’s repository of tobacco advertising supports scholarly research and public inquiry into the promotional activities of the tobacco industry. Learn more

Explore SRITA

Ad Collections
Video Ads
Brand Histories

Lectures
Publications
Resources

Copyright © 2024 · Stanford University