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Stanford Research into the Impact of Tobacco Advertising

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Nicorette

Nicorette – img13650

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The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Gums – img12386

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The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13651

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Bad Influence – img12723

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Many anti-smoking advertisements use children as a motivation for adults to quit smoking. The two most common themes in this category are 1) your children are suffering from your secondhand smoke, and 2) that you are being a poor role model for your children.

These ads remind smokers that their “choice” to smoke not only negatively affects themselves as individuals, but also harms innocent bystanders and those whom the smokers love most.

Children are particularly vulnerable because they have no say in the smoking habits of the adults in close proximity to them. Children exposed to secondhand smoke wheeze and cough more often, get sick more often, and experience more frequent and more intense life-threatening asthma attacks than children not exposed to secondhand smoke. (1)

Other ads in this category concentrate on the example smokers set for their children. Multiple studies have shown that children whose parents smoke are much more likely to start smoking themselves than are their peers. These ads thus force smokers to think about the consequences of smoking not just for themselves, but for others as well.

While the primary goal of these ads is to increase the number of adult quitters, the ads may also have cascading effects on adolescents. Unfortunately, literature on the effectiveness of these children-themed ads on adult quitting rates is lacking, and there has not been extensive research on whether the ads persuade adults to talk to their children about smoking.

However, there is research on how parental smoking and parental behaviors affect smoking behaviors in children. Smoking socialization, which can include both directly transmitted knowledge of smoking through parental conversations with children and indirectly transmitted knowledge through parental smoking habits, has been shown to influence children’s future smoking habits. Exposure to second-hand smoke and a lack of anti-smoking expectations and smoking-specific rules are parenting behaviors associated with current smoking in adolescents and the likelihood of children to pick up smoking later in life.

Interestingly, one study noted that while parenting behaviors had a significant impact on smoking patterns in adolescents, actual parental smoking did not (2). The results of this study suggest that perhaps ads that focus on the health of children should be supplemented with parenting advice for adult smokers. A second study also supports the claim that “higher quality” parenting, which in this case was defined as “positive in affect and tone, responsive, directive, and empathetic,” was associated with a lower likelihood of smoking initiation in adolescents, further indicating the importance of smoking socialization between parent and child (3).

Though the primary purpose of these children-themed ads may not be to prevent smoking in adolescents, the ads may raise awareness in families about the influence parents can have on their children’s smoking behaviors. If these ads are supplemented with support and advice on parenting and how to talk to children about smoking, they may have the potential to reduce smoking not just in adults, but also in adolescents as well.

REFERENCES:

1. U.S. Department of Health and Human Services. The Health Consequences of Involuntary Exposure to Tobacco Smoke: A Report of the Surgeon General: Secondhand Smoke: What It Means To You. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2006 [accessed 2011 Mar 11].

2. Waa A, Edwards R, Newcombe R, Zhang J, Weerasekera D, Peace J, McDuff I. Parental behaviors, but not parental smoking, influence current smoking and smoking susceptibility among 15 and 15 year-old children. Aust NZ J Public Health 2011; 35: 530-536.

3. Richmond MJ, Mermelstein RJ, Wakschlag LS. Direction Observations of Parenting and Real-Time Negative Affect Among Adolescent Smokers and Nonsmokers. Journal of Clinical Child & Adolescent Psychology 2012; 0:1-12.

 

Nicorette – img12400

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Bad Influence – img12724

by

Many anti-smoking advertisements use children as a motivation for adults to quit smoking. The two most common themes in this category are 1) your children are suffering from your secondhand smoke, and 2) that you are being a poor role model for your children.

These ads remind smokers that their “choice” to smoke not only negatively affects themselves as individuals, but also harms innocent bystanders and those whom the smokers love most.

Children are particularly vulnerable because they have no say in the smoking habits of the adults in close proximity to them. Children exposed to secondhand smoke wheeze and cough more often, get sick more often, and experience more frequent and more intense life-threatening asthma attacks than children not exposed to secondhand smoke. (1)

Other ads in this category concentrate on the example smokers set for their children. Multiple studies have shown that children whose parents smoke are much more likely to start smoking themselves than are their peers. These ads thus force smokers to think about the consequences of smoking not just for themselves, but for others as well.

While the primary goal of these ads is to increase the number of adult quitters, the ads may also have cascading effects on adolescents. Unfortunately, literature on the effectiveness of these children-themed ads on adult quitting rates is lacking, and there has not been extensive research on whether the ads persuade adults to talk to their children about smoking.

However, there is research on how parental smoking and parental behaviors affect smoking behaviors in children. Smoking socialization, which can include both directly transmitted knowledge of smoking through parental conversations with children and indirectly transmitted knowledge through parental smoking habits, has been shown to influence children’s future smoking habits. Exposure to second-hand smoke and a lack of anti-smoking expectations and smoking-specific rules are parenting behaviors associated with current smoking in adolescents and the likelihood of children to pick up smoking later in life.

Interestingly, one study noted that while parenting behaviors had a significant impact on smoking patterns in adolescents, actual parental smoking did not (2). The results of this study suggest that perhaps ads that focus on the health of children should be supplemented with parenting advice for adult smokers. A second study also supports the claim that “higher quality” parenting, which in this case was defined as “positive in affect and tone, responsive, directive, and empathetic,” was associated with a lower likelihood of smoking initiation in adolescents, further indicating the importance of smoking socialization between parent and child (3).

Though the primary purpose of these children-themed ads may not be to prevent smoking in adolescents, the ads may raise awareness in families about the influence parents can have on their children’s smoking behaviors. If these ads are supplemented with support and advice on parenting and how to talk to children about smoking, they may have the potential to reduce smoking not just in adults, but also in adolescents as well.

REFERENCES:

1. U.S. Department of Health and Human Services. The Health Consequences of Involuntary Exposure to Tobacco Smoke: A Report of the Surgeon General: Secondhand Smoke: What It Means To You. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2006 [accessed 2011 Mar 11].

2. Waa A, Edwards R, Newcombe R, Zhang J, Weerasekera D, Peace J, McDuff I. Parental behaviors, but not parental smoking, influence current smoking and smoking susceptibility among 15 and 15 year-old children. Aust NZ J Public Health 2011; 35: 530-536.

3. Richmond MJ, Mermelstein RJ, Wakschlag LS. Direction Observations of Parenting and Real-Time Negative Affect Among Adolescent Smokers and Nonsmokers. Journal of Clinical Child & Adolescent Psychology 2012; 0:1-12.

 

Nicorette – img12401

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img12402

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img12408

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Gums – img12392

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img12403

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Gums – img12393

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img12404

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Stinky – img13318

by

The tobacco industry invests heavily in marketing their products and spends billions of dollars each year to ensure their advertisements are effective in recruiting new smokers and maintaining the loyalty of veteran smokers (1). These ads have played a huge role in shaping the image of the smoker into someone positive and desirable. The men in these ads are portrayed as masculine, charismatic, and desirable to women, while the women featured in the ads are beautiful, sexy, and independent. Since the Public Health Cigarette Smoking Act in 1970 banned cigarette advertisements from American radio and television and the 1997 Tobacco Master Settlement Agreement further regulated tobacco advertising, tobacco ads are much less prominent in the media. However, advertisements have not completely disappeared from magazines, point-of-sale store windows, and mailers. Furthermore, the image of the smoker as a rebel lives on in the media, reflected with high visibility in rock stars and in movies. When millions of people see these beautiful and talented celebrities smoking, it’s difficult for young people to believe these cigarettes can make anyone unattractive.

The anti-tobacco advertisements in this theme attempt to counter that very notion. According to the ads in this theme, “smoking makes you ugly.” Smoking can make a person physically ugly by changing the person’s appearance, such as discoloring teeth, aging skin,or causing bad breath. Smoking can also make a person unattractive socially, and these ads try to convince their audience that, contrary to tobacco industry advertisements, cigarettes do not make a person look sexy.

Aspects that affect the social image of adolescents are significant factors in many of the decisions and actions adolescents make. Being attractive to the opposite sex is related to social image, and for some middle adolescents (high school age), smoking is thought to make this goal more attainable (2, 3). Thus, young smokers are susceptible to the portrayal of smokers as attractive in the media, and it is important to address this in anti-smoking campaigns.

However, the theme of attractiveness has similar qualities to ads that stress long-term health effects and social image. Unfortunately, these kinds of ads seem to have limited effectiveness on the youth population. According to Goldman & Glantz 1998, ads that stress the long-term effects of smoking are moderately effective among adults, but not effective on youth populations (4). Most young smokers are aware of the health threats of smoking but, at the moment, they see no signs of these effects in themselves or in their peers, and it is difficult for them to find truth in what appear to be empty threats. Adolescents often feel invincible and many believe they will be able to quit before they are affected. Ads that threaten romantic rejection by smoking, which is implied in many of these ads about attractiveness and appearance, have been found to be ineffective in either youth or adult populations (4). Anti-smoking messages that attempt to denormalize smoking need to show teens, rather than tell them, that smoking does not improve their social image.

One other point to consider about these anti-smoking ads is the attractiveness level of the model. People are more willing to overlook negative habits like smoking when a person is attractive. If the model is more attractive in the ad, the ad will also be better recalled. Thus, these ads may be more effective if they show the transformation of a beautiful person into someone hideous as a result of smoking. The transformation must be something believable, like a personal testament or before-and-after pictures, because the claims must override what people see in reality, which are usually no immediate effects from smoking (5).

REFERENCES:

1. Aloise-Young PA, Hennigan KM, Graham JW. Role of the Self-Image and Smoker
Stereotype in Smoking Onset During Early Adolescence: A Longitudinal Study. Health Psychology 1996; 15(6): 494-497.

2. Barton J, Chassin L, Presson CC, Sherman SJ. Social Image Factors as Motivators of
Smoking Initiation in Early and Middle Adolescence. Child Development 1982; 53(6): 1499-1511.

3. Federal Trade Commission. Cigarette Report for 2006. Issued August 2009.
4.Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA
1998; 279: 772-777.

4.Shadel WG, Craig SF, Tharp-Taylor S. Uncovering the most effective active
ingredients of antismoking public service announcements: The role of actor and message characteristics. Nicotine Tob Res 2009; 11(5): 547-552.

Nicorette – img12405

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Bad Influence – img13262

by

Many anti-smoking advertisements use children as a motivation for adults to quit smoking. The two most common themes in this category are 1) your children are suffering from your secondhand smoke, and 2) that you are being a poor role model for your children.

These ads remind smokers that their “choice” to smoke not only negatively affects themselves as individuals, but also harms innocent bystanders and those whom the smokers love most.

Children are particularly vulnerable because they have no say in the smoking habits of the adults in close proximity to them. Children exposed to secondhand smoke wheeze and cough more often, get sick more often, and experience more frequent and more intense life-threatening asthma attacks than children not exposed to secondhand smoke. (1)

Other ads in this category concentrate on the example smokers set for their children. Multiple studies have shown that children whose parents smoke are much more likely to start smoking themselves than are their peers. These ads thus force smokers to think about the consequences of smoking not just for themselves, but for others as well.

While the primary goal of these ads is to increase the number of adult quitters, the ads may also have cascading effects on adolescents. Unfortunately, literature on the effectiveness of these children-themed ads on adult quitting rates is lacking, and there has not been extensive research on whether the ads persuade adults to talk to their children about smoking.

However, there is research on how parental smoking and parental behaviors affect smoking behaviors in children. Smoking socialization, which can include both directly transmitted knowledge of smoking through parental conversations with children and indirectly transmitted knowledge through parental smoking habits, has been shown to influence children’s future smoking habits. Exposure to second-hand smoke and a lack of anti-smoking expectations and smoking-specific rules are parenting behaviors associated with current smoking in adolescents and the likelihood of children to pick up smoking later in life.

Interestingly, one study noted that while parenting behaviors had a significant impact on smoking patterns in adolescents, actual parental smoking did not (2). The results of this study suggest that perhaps ads that focus on the health of children should be supplemented with parenting advice for adult smokers. A second study also supports the claim that “higher quality” parenting, which in this case was defined as “positive in affect and tone, responsive, directive, and empathetic,” was associated with a lower likelihood of smoking initiation in adolescents, further indicating the importance of smoking socialization between parent and child (3).

Though the primary purpose of these children-themed ads may not be to prevent smoking in adolescents, the ads may raise awareness in families about the influence parents can have on their children’s smoking behaviors. If these ads are supplemented with support and advice on parenting and how to talk to children about smoking, they may have the potential to reduce smoking not just in adults, but also in adolescents as well.

REFERENCES:

1. U.S. Department of Health and Human Services. The Health Consequences of Involuntary Exposure to Tobacco Smoke: A Report of the Surgeon General: Secondhand Smoke: What It Means To You. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2006 [accessed 2011 Mar 11].

2. Waa A, Edwards R, Newcombe R, Zhang J, Weerasekera D, Peace J, McDuff I. Parental behaviors, but not parental smoking, influence current smoking and smoking susceptibility among 15 and 15 year-old children. Aust NZ J Public Health 2011; 35: 530-536.

3. Richmond MJ, Mermelstein RJ, Wakschlag LS. Direction Observations of Parenting and Real-Time Negative Affect Among Adolescent Smokers and Nonsmokers. Journal of Clinical Child & Adolescent Psychology 2012; 0:1-12.

 

Stinky – img13319

by

The tobacco industry invests heavily in marketing their products and spends billions of dollars each year to ensure their advertisements are effective in recruiting new smokers and maintaining the loyalty of veteran smokers (1). These ads have played a huge role in shaping the image of the smoker into someone positive and desirable. The men in these ads are portrayed as masculine, charismatic, and desirable to women, while the women featured in the ads are beautiful, sexy, and independent. Since the Public Health Cigarette Smoking Act in 1970 banned cigarette advertisements from American radio and television and the 1997 Tobacco Master Settlement Agreement further regulated tobacco advertising, tobacco ads are much less prominent in the media. However, advertisements have not completely disappeared from magazines, point-of-sale store windows, and mailers. Furthermore, the image of the smoker as a rebel lives on in the media, reflected with high visibility in rock stars and in movies. When millions of people see these beautiful and talented celebrities smoking, it’s difficult for young people to believe these cigarettes can make anyone unattractive.

The anti-tobacco advertisements in this theme attempt to counter that very notion. According to the ads in this theme, “smoking makes you ugly.” Smoking can make a person physically ugly by changing the person’s appearance, such as discoloring teeth, aging skin,or causing bad breath. Smoking can also make a person unattractive socially, and these ads try to convince their audience that, contrary to tobacco industry advertisements, cigarettes do not make a person look sexy.

Aspects that affect the social image of adolescents are significant factors in many of the decisions and actions adolescents make. Being attractive to the opposite sex is related to social image, and for some middle adolescents (high school age), smoking is thought to make this goal more attainable (2, 3). Thus, young smokers are susceptible to the portrayal of smokers as attractive in the media, and it is important to address this in anti-smoking campaigns.

However, the theme of attractiveness has similar qualities to ads that stress long-term health effects and social image. Unfortunately, these kinds of ads seem to have limited effectiveness on the youth population. According to Goldman & Glantz 1998, ads that stress the long-term effects of smoking are moderately effective among adults, but not effective on youth populations (4). Most young smokers are aware of the health threats of smoking but, at the moment, they see no signs of these effects in themselves or in their peers, and it is difficult for them to find truth in what appear to be empty threats. Adolescents often feel invincible and many believe they will be able to quit before they are affected. Ads that threaten romantic rejection by smoking, which is implied in many of these ads about attractiveness and appearance, have been found to be ineffective in either youth or adult populations (4). Anti-smoking messages that attempt to denormalize smoking need to show teens, rather than tell them, that smoking does not improve their social image.

One other point to consider about these anti-smoking ads is the attractiveness level of the model. People are more willing to overlook negative habits like smoking when a person is attractive. If the model is more attractive in the ad, the ad will also be better recalled. Thus, these ads may be more effective if they show the transformation of a beautiful person into someone hideous as a result of smoking. The transformation must be something believable, like a personal testament or before-and-after pictures, because the claims must override what people see in reality, which are usually no immediate effects from smoking (5).

REFERENCES:

1. Aloise-Young PA, Hennigan KM, Graham JW. Role of the Self-Image and Smoker
Stereotype in Smoking Onset During Early Adolescence: A Longitudinal Study. Health Psychology 1996; 15(6): 494-497.

2. Barton J, Chassin L, Presson CC, Sherman SJ. Social Image Factors as Motivators of
Smoking Initiation in Early and Middle Adolescence. Child Development 1982; 53(6): 1499-1511.

3. Federal Trade Commission. Cigarette Report for 2006. Issued August 2009.
4.Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA
1998; 279: 772-777.

4.Shadel WG, Craig SF, Tharp-Taylor S. Uncovering the most effective active
ingredients of antismoking public service announcements: The role of actor and message characteristics. Nicotine Tob Res 2009; 11(5): 547-552.

Nicorette – img12406

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img12409

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img12407

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13606

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The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13607

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The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13608

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The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13609

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The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13610

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The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Makes you Sick – img12696

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The Association for Smokers Awareness (ADESF) launched the Makes You Sick campaign in Brazil in 2012. As its title suggests, the campaign aimed to increase awareness of how smoking physiologically harms our bodies. The advertisements regarding the plane, submarine, and rocket incidents are different from the typical advertisements that display health effects of smoking—which usually show negative, visceral images of the body and specific organs—because they are more abstract in portraying these effects: they draw an analogy between how one faulty part of a machine led to many deaths and how smoking negatively impacts human health.

The black-and-white color scheme allows the viewer to notice the complex framework of the airplane, submarine, and rocket. This highlights the complexities of our own individual bodies and how all the individual parts work together to allow us to perform the biological functions that keep us alive. Therefore, if even one part of the complex machine we call our body is damaged through smoking, it can have catastrophic effects on our overall wellbeing.

Although these advertisements succeed in emphasizing how even the slightest damage to our bodies due to smoking can ultimately have a drastic impact, they would be more effective if accompanied by information about how to seek aid regarding quitting, as “fear appeals are most effective when accompanied by equally strong efficacy messages, such as information to call a quitline for help.”

References:

http://www.tobaccofreeflorida.com/powerfuladswork/#sthash.UuXoIU6P.dpuf

Nicorette – img13611

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The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13612

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The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13613

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The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13614

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The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13615

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The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13616

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13617

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13618

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13619

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13620

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13621

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13622

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13623

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13624

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The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13625

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13626

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Hideous – img13342

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The tobacco industry invests heavily in marketing their products and spends billions of dollars each year to ensure their advertisements are effective in recruiting new smokers and maintaining the loyalty of veteran smokers (1). These ads have played a huge role in shaping the image of the smoker into someone positive and desirable. The men in these ads are portrayed as masculine, charismatic, and desirable to women, while the women featured in the ads are beautiful, sexy, and independent. Since the Public Health Cigarette Smoking Act in 1970 banned cigarette advertisements from American radio and television and the 1997 Tobacco Master Settlement Agreement further regulated tobacco advertising, tobacco ads are much less prominent in the media. However, advertisements have not completely disappeared from magazines, point-of-sale store windows, and mailers. Furthermore, the image of the smoker as a rebel lives on in the media, reflected with high visibility in rock stars and in movies. When millions of people see these beautiful and talented celebrities smoking, it’s difficult for young people to believe these cigarettes can make anyone unattractive.

The anti-tobacco advertisements in this theme attempt to counter that very notion. According to the ads in this theme, “smoking makes you ugly.” Smoking can make a person physically ugly by changing the person’s appearance, such as discoloring teeth, aging skin,or causing bad breath. Smoking can also make a person unattractive socially, and these ads try to convince their audience that, contrary to tobacco industry advertisements, cigarettes do not make a person look sexy.

Aspects that affect the social image of adolescents are significant factors in many of the decisions and actions adolescents make. Being attractive to the opposite sex is related to social image, and for some middle adolescents (high school age), smoking is thought to make this goal more attainable (2, 3). Thus, young smokers are susceptible to the portrayal of smokers as attractive in the media, and it is important to address this in anti-smoking campaigns.

However, the theme of attractiveness has similar qualities to ads that stress long-term health effects and social image. Unfortunately, these kinds of ads seem to have limited effectiveness on the youth population. According to Goldman & Glantz 1998, ads that stress the long-term effects of smoking are moderately effective among adults, but not effective on youth populations (4). Most young smokers are aware of the health threats of smoking but, at the moment, they see no signs of these effects in themselves or in their peers, and it is difficult for them to find truth in what appear to be empty threats. Adolescents often feel invincible and many believe they will be able to quit before they are affected. Ads that threaten romantic rejection by smoking, which is implied in many of these ads about attractiveness and appearance, have been found to be ineffective in either youth or adult populations (4). Anti-smoking messages that attempt to denormalize smoking need to show teens, rather than tell them, that smoking does not improve their social image.

One other point to consider about these anti-smoking ads is the attractiveness level of the model. People are more willing to overlook negative habits like smoking when a person is attractive. If the model is more attractive in the ad, the ad will also be better recalled. Thus, these ads may be more effective if they show the transformation of a beautiful person into someone hideous as a result of smoking. The transformation must be something believable, like a personal testament or before-and-after pictures, because the claims must override what people see in reality, which are usually no immediate effects from smoking (5).

REFERENCES:

1. Aloise-Young PA, Hennigan KM, Graham JW. Role of the Self-Image and Smoker
Stereotype in Smoking Onset During Early Adolescence: A Longitudinal Study. Health Psychology 1996; 15(6): 494-497.

2. Barton J, Chassin L, Presson CC, Sherman SJ. Social Image Factors as Motivators of
Smoking Initiation in Early and Middle Adolescence. Child Development 1982; 53(6): 1499-1511.

3. Federal Trade Commission. Cigarette Report for 2006. Issued August 2009.
4.Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA
1998; 279: 772-777.

4.Shadel WG, Craig SF, Tharp-Taylor S. Uncovering the most effective active
ingredients of antismoking public service announcements: The role of actor and message characteristics. Nicotine Tob Res 2009; 11(5): 547-552.

Nicorette – img13627

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The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13628

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13629

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13630

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13631

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13632

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13633

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13634

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13635

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13636

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13637

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13638

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13639

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13640

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13641

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13642

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13643

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13645

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13646

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13647

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13648

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13649

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13652

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13653

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.

Nicorette – img13644

by

The message of quitting is widespread in anti-smoking advertisement and is found practically throughout every theme. Cessation ads explicitly advise their target audience to quit smoking. They offer certain objectives for quitting, including more money, improved health, and freeing up time and energy to engage in other exciting activities. These ads often acknowledge that quitting is extremely difficult, but they provide advice and support for quitting. Many of them employ an empathetic smoker-to-smoker voice that shows smokers they are not alone in their struggles.

There is also an array of cessation ads sponsored by nicotine-replacement products and other anti-smoking products. Their main purpose is not exactly aligned with public health departments’ concern for improving the well-being of the community, but rather focuses on marketing an alternative product to smokers. Many of these product-sponsored ads are more creative than the cessation ads produced by public health departments and other health organizations. This difference may reflect the inequality in funding and resources between businesses and non-profit organizations. There are some product-sponsored ads that do use tactics and persuasive messages similar to those used in public health messages, such as demonstrating incentives to quit smoking ranging from personal health and the health of children to personal beauty. However, unlike public health ads, which are persuading smokers to quit, many of these anti-smoking product ads are targeted to an audience that already wants to quit, making it unlikely that these ads make a significant difference in reducing the number of individuals attempting to quit smoking.

Cessation ads target all age groups, though they are more commonly directed towards adult smokers, because these ads have been correlated with increasing quit attempts in older age groups (1). The success of these ads begins by getting smokers to think about quitting. They then help to increase attempts to quit, often by providing a plan and/or a phone number for a support or quitline. (1, 2). In 1991, California’s antismoking campaign’s heavy focus on cessation efforts resulted in dramatic increases in calls to local health departments and quitlines (1). Many former smokers have, to some degree, attributed their decision to quit to their exposure to anti-smoking ads. In one study, 6.7% of smokers who were interviewed and uncued about the influence of antismoking ads on their decision to quit admitted that antismoking ads were the main reason they quit. When cued, 34.3% said the media campaigns were influential in their decision to quit. (3).

Cessation ads are an important component of antismoking campaigns because of their effectiveness in reducing the prevalence of smoking in the adult population. The power of the message of quitting can also be enhanced when coupled or rotated with other themes, such as anti-industry manipulation and secondhand smoke (1). Although cessation advertisements play an important role in the fight against smoking, they should not be the only antismoking campaigns in circulation. Again, the majority of adult smokers pick up the habit when they are under 18, and prevention among youth is extremely important in the fight to eliminate smoking.

REFERENCES:

1. Goldman LK, Glantz SA. Evaluation of Antismoking Advertising Campaigns. JAMA 1998; 279: 772-777.

2. Valone DM, Duke JC, Mowery PD, McCausland KL, Xiao H, Constantino JC, Asche ET, Cullen J, Allen JA. The Impact of EX: Results from a Pilot Smoking-Cessation Media Campaign. Am J Prev Med 2010; 38(3S): S312-S318

3. Popham WJ, Potter LD, Bal DG, Johnson MD, Duerr JM, Quinn V. Do Anti-Smoking Media Campaigns Help Smokers Quit? Public Health Reports 1993; 108(4): 510-513.