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Stanford Research into the Impact of Tobacco Advertising

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Discounts – img19350

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Pricing strategy is an important element of any product marketing campaign. Given that a big advantage that the e-Cigarette (e-cig) industry has over combustible cigarettes is its lower price point, it is not surprising to see price being a central element in many advertisements. One of the reasons that e-cigs can be priced lower than traditional cigarettes is that unlike conventional cigarettes, e-cigs do not contain any tobacco and therefore are not subject to the hefty cigarette tax but only to local sales tax.

As with all consumer products, discounts are widely used by the industry to drive short-term sales, remain competitive, and urge price-minded consumers to use the product. Price discounts offered by e-cig brands include percentage discounts, multi-pack offers, and “buy one get one free” deals. Since e-cigs are primarily sold online promotional discounts, especially through social media channels during the holidays, are extensively being used to grab a larger market share. As the e-cig market continues to grow and begins to utilize more retail outlets and convenience store chains to sell its products, it is expected that more e-cig companies like tobacco companies will offer retail owners incentives for ordering their products, placing advertisements in specific locations, and providing prime shelf space for their product. This in turn will drive more consumers to their products.

Price is a powerful tool that promote product use. For teenagers who are very price sensitive, the lower price of disposable e-cigs may make for an easy introduction to a product that is often described as a “gateway” to addiction. 1

1. Grana, Rachel A. “Electronic cigarettes: a new nicotine gateway?.” Journal of Adolescent Health 52.2 (2013): 135-136.

Vape Goddess – img18752

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Like most consumer products, many electronic cigarette (e-cig) companies create products and advertisements specifically targeted to women. Many of these ads follow stereotypes associated with gender targeted ads and are either overly feminine (in shades of pink or with floral designs) or target insecurities.

Even in their brand names, these brands target women by speaking to their desires. For instance, brands names such as Vape Goddess, Vaping Vamps, She Vapes, and Lady all speak to specific images of women. The e-cig devices for most brands under this category are available in pastel colors such as pink and peach. The slim design, very reminiscent of the slim cigarettes of popular women cigarette brands such as Virginia Slims and Max, are crystal tipped to appeal to the modern woman.

In addition to creating sleekly designed devices, many brands have also created a whole line of fashionable accessories from e-cig lanyards to e-cig handbags. Cottien, which brands itself as the “most feminine electronic cigarette in the world,” has an artistic rendition of a fashion model on each device. Through blogs, Pintrest boards and Facebook posts, these e-cig companies reach out to women, including adolescent girls, and provide them with tips on how to be stylish and trendy. For instance, Pintrest board for Vapor Couture teaches women how to coordinate their dress with Vapor Couture accessories. The board for Cottien has images of pink frosted cupcakes and girly, floral, sneakers as must-have items for this summer.

Many of the e-cig brands through their descriptors, ads, and messages on social media boards also provide a subliminal message that vaping their brand will result in the smoker obtaining or maintaining a slim figure.

Meat & Pizza – img18276

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A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Lady – img18846

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Like most consumer products, many electronic cigarette (e-cig) companies create products and advertisements specifically targeted to women. Many of these ads follow stereotypes associated with gender targeted ads and are either overly feminine (in shades of pink or with floral designs) or target insecurities.

Even in their brand names, these brands target women by speaking to their desires. For instance, brands names such as Vape Goddess, Vaping Vamps, She Vapes, and Lady all speak to specific images of women. The e-cig devices for most brands under this category are available in pastel colors such as pink and peach. The slim design, very reminiscent of the slim cigarettes of popular women cigarette brands such as Virginia Slims and Max, are crystal tipped to appeal to the modern woman.

In addition to creating sleekly designed devices, many brands have also created a whole line of fashionable accessories from e-cig lanyards to e-cig handbags. Cottien, which brands itself as the “most feminine electronic cigarette in the world,” has an artistic rendition of a fashion model on each device. Through blogs, Pinterest boards and Facebook posts, these e-cig companies reach out to women, including adolescent girls, and provide them with tips on how to be stylish and trendy. For instance, Pinterest board for Vapor Couture teaches women how to coordinate their dress with Vapor Couture accessories. The board for Cottien has images of pink frosted cupcakes and girly, floral, sneakers as must-have items for this summer.

Many of the e-cig brands through their descriptors, ads, and messages on social media boards also provide a subliminal message that vaping their brand will result in the smoker obtaining or maintaining a slim figure.

Vape Goddess – img18753

by

Like most consumer products, many electronic cigarette (e-cig) companies create products and advertisements specifically targeted to women. Many of these ads follow stereotypes associated with gender targeted ads and are either overly feminine (in shades of pink or with floral designs) or target insecurities.

< Even in their brand names, these brands target women by speaking to their desires. For instance, brands names such as Vape Goddess, Vaping Vamps, She Vapes, and Lady all speak to specific images of women. The e-cig devices for most brands under this category are available in pastel colors such as pink and peach. The slim design, very reminiscent of the slim cigarettes of popular women cigarette brands such as Virginia Slims and Max, are crystal tipped to appeal to the modern woman.

In addition to creating sleekly designed devices, many brands have also created a whole line of fashionable accessories from e-cig lanyards to e-cig handbags. Cottien, which brands itself as the “most feminine electronic cigarette in the world,” has an artistic rendition of a fashion model on each device. Through blogs, Pintrest boards and Facebook posts, these e-cig companies reach out to women, including adolescent girls, and provide them with tips on how to be stylish and trendy. For instance, Pintrest board for Vapor Couture teaches women how to coordinate their dress with Vapor Couture accessories. The board for Cottien has images of pink frosted cupcakes and girly, floral, sneakers as must-have items for this summer.

Many of the e-cig brands through their descriptors, ads, and messages on social media boards also provide a subliminal message that vaping their brand will result in the smoker obtaining or maintaining a slim figure.

Meat & Pizza – img18277

by

A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Vape Goddess – img18754

by

Like most consumer products, many electronic cigarette (e-cig) companies create products and advertisements specifically targeted to women. Many of these ads follow stereotypes associated with gender targeted ads and are either overly feminine (in shades of pink or with floral designs) or target insecurities.

< Even in their brand names, these brands target women by speaking to their desires. For instance, brands names such as Vape Goddess, Vaping Vamps, She Vapes, and Lady all speak to specific images of women. The e-cig devices for most brands under this category are available in pastel colors such as pink and peach. The slim design, very reminiscent of the slim cigarettes of popular women cigarette brands such as Virginia Slims and Max, are crystal tipped to appeal to the modern woman.

In addition to creating sleekly designed devices, many brands have also created a whole line of fashionable accessories from e-cig lanyards to e-cig handbags. Cottien, which brands itself as the “most feminine electronic cigarette in the world,” has an artistic rendition of a fashion model on each device. Through blogs, Pintrest boards and Facebook posts, these e-cig companies reach out to women, including adolescent girls, and provide them with tips on how to be stylish and trendy. For instance, Pintrest board for Vapor Couture teaches women how to coordinate their dress with Vapor Couture accessories. The board for Cottien has images of pink frosted cupcakes and girly, floral, sneakers as must-have items for this summer.

Many of the e-cig brands through their descriptors, ads, and messages on social media boards also provide a subliminal message that vaping their brand will result in the smoker obtaining or maintaining a slim figure.

Meat & Pizza – img18580

by

A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Vapor Couture – img18762

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Unsurprisingly, electronic cigarette (e-cig) companies have followed in the footsteps of the combustible tobacco industry by creating a distinct market pool for women. Vapor Couture is one of two e-cig brands operated and managed by VMR Products. Unlike the marketing of its sister brand, V2 Cigs, Vapor Couture exclusively targets women and markets its product via glamour and femininity.

In it product design, advertising and marketing, Vapor Couture follows in the footsteps of Virginia Slims and Camel 9. The product is slender, with a crystal tip, and is often packaged in a sleek box that resembles a make-up accessory rather than a traditional cigarette case. Additionally, Vapor Couture advertisements attempt to epitomize a woman-only product by emphasizing fashion, accessories, and makeup – all adorned in hot pink, royal purple, and crystal backgrounds. The e-cigs themselves and come in atypical flavor names such as “Bomb Shell” and “Rodeo Drive”. As is well known, “Bomb shell” is a term used to describe attractive women and Rodeo Drive is known as the embodiment of the glam, high-fashion lifestyle in Beverly Hills, California.

Ads for Vapor Couture often feature images of independent and successful women. The ads are accompanied by catchy slogans such as, “Womanly Vaping Experience” and “Made for Women” or “ Your Life. Your Style” and “What’s Your Style?” The slogans suggest the empowerment of women as well as feminine individuality. Vapor Couture’s marketing obviously tries to play off of a certain desired woman’s figure and social image. For Vapor Couture, its e-cigs serve as a chic fashion accessory.

Meat & Pizza – img20781

by

A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Vape Goddess – img18755

by

Like most consumer products, many electronic cigarette (e-cig) companies create products and advertisements specifically targeted to women. Many of these ads follow stereotypes associated with gender targeted ads and are either overly feminine (in shades of pink or with floral designs) or target insecurities.

< Even in their brand names, these brands target women by speaking to their desires. For instance, brands names such as Vape Goddess, Vaping Vamps, She Vapes, and Lady all speak to specific images of women. The e-cig devices for most brands under this category are available in pastel colors such as pink and peach. The slim design, very reminiscent of the slim cigarettes of popular women cigarette brands such as Virginia Slims and Max, are crystal tipped to appeal to the modern woman.

In addition to creating sleekly designed devices, many brands have also created a whole line of fashionable accessories from e-cig lanyards to e-cig handbags. Cottien, which brands itself as the “most feminine electronic cigarette in the world,” has an artistic rendition of a fashion model on each device. Through blogs, Pintrest boards and Facebook posts, these e-cig companies reach out to women, including adolescent girls, and provide them with tips on how to be stylish and trendy. For instance, Pintrest board for Vapor Couture teaches women how to coordinate their dress with Vapor Couture accessories. The board for Cottien has images of pink frosted cupcakes and girly, floral, sneakers as must-have items for this summer.

Many of the e-cig brands through their descriptors, ads, and messages on social media boards also provide a subliminal message that vaping their brand will result in the smoker obtaining or maintaining a slim figure.

Meat & Pizza – img20782

by

A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Vapor Girl – img18857

by

Like most consumer products, many electronic cigarette (e-cig) companies create products and advertisements specifically targeted to women. Many of these ads follow stereotypes associated with gender targeted ads and are either overly feminine (in shades of pink or with floral designs) or target insecurities.

Even in their brand names, these brands target women by speaking to their desires. For instance, brands names such as Vape Goddess, Vaping Vamps, She Vapes, and Lady all speak to specific images of women. The e-cig devices for most brands under this category are available in pastel colors such as pink and peach. The slim design, very reminiscent of the slim cigarettes of popular women cigarette brands such as Virginia Slims and Max, are crystal tipped to appeal to the modern woman.

In addition to creating sleekly designed devices, many brands have also created a whole line of fashionable accessories from e-cig lanyards to e-cig handbags. Cottien, which brands itself as the “most feminine electronic cigarette in the world,” has an artistic rendition of a fashion model on each device. Through blogs, Pinterest boards and Facebook posts, these e-cig companies reach out to women, including adolescent girls, and provide them with tips on how to be stylish and trendy. For instance, Pinterest board for Vapor Couture teaches women how to coordinate their dress with Vapor Couture accessories. The board for Cottien has images of pink frosted cupcakes and girly, floral, sneakers as must-have items for this summer.

Many of the e-cig brands through their descriptors, ads, and messages on social media boards also provide a subliminal message that vaping their brand will result in the smoker obtaining or maintaining a slim figure.

Meat & Pizza – img18042

by

A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Meat & Pizza – img20780

by

A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Vapor Girl – img18858

by

Like most consumer products, many electronic cigarette (e-cig) companies create products and advertisements specifically targeted to women. Many of these ads follow stereotypes associated with gender targeted ads and are either overly feminine (in shades of pink or with floral designs) or target insecurities.

Even in their brand names, these brands target women by speaking to their desires. For instance, brands names such as Vape Goddess, Vaping Vamps, She Vapes, and Lady all speak to specific images of women. The e-cig devices for most brands under this category are available in pastel colors such as pink and peach. The slim design, very reminiscent of the slim cigarettes of popular women cigarette brands such as Virginia Slims and Max, are crystal tipped to appeal to the modern woman.

In addition to creating sleekly designed devices, many brands have also created a whole line of fashionable accessories from e-cig lanyards to e-cig handbags. Cottien, which brands itself as the “most feminine electronic cigarette in the world,” has an artistic rendition of a fashion model on each device. Through blogs, Pinterest boards and Facebook posts, these e-cig companies reach out to women, including adolescent girls, and provide them with tips on how to be stylish and trendy. For instance, Pinterest board for Vapor Couture teaches women how to coordinate their dress with Vapor Couture accessories. The board for Cottien has images of pink frosted cupcakes and girly, floral, sneakers as must-have items for this summer.

Many of the e-cig brands through their descriptors, ads, and messages on social media boards also provide a subliminal message that vaping their brand will result in the smoker obtaining or maintaining a slim figure.

Vape Goddess – img18759

by

Like most consumer products, many electronic cigarette (e-cig) companies create products and advertisements specifically targeted to women. Many of these ads follow stereotypes associated with gender targeted ads and are either overly feminine (in shades of pink or with floral designs) or target insecurities.

< Even in their brand names, these brands target women by speaking to their desires. For instance, brands names such as Vape Goddess, Vaping Vamps, She Vapes, and Lady all speak to specific images of women. The e-cig devices for most brands under this category are available in pastel colors such as pink and peach. The slim design, very reminiscent of the slim cigarettes of popular women cigarette brands such as Virginia Slims and Max, are crystal tipped to appeal to the modern woman.

In addition to creating sleekly designed devices, many brands have also created a whole line of fashionable accessories from e-cig lanyards to e-cig handbags. Cottien, which brands itself as the “most feminine electronic cigarette in the world,” has an artistic rendition of a fashion model on each device. Through blogs, Pintrest boards and Facebook posts, these e-cig companies reach out to women, including adolescent girls, and provide them with tips on how to be stylish and trendy. For instance, Pintrest board for Vapor Couture teaches women how to coordinate their dress with Vapor Couture accessories. The board for Cottien has images of pink frosted cupcakes and girly, floral, sneakers as must-have items for this summer.

Many of the e-cig brands through their descriptors, ads, and messages on social media boards also provide a subliminal message that vaping their brand will result in the smoker obtaining or maintaining a slim figure.

Meat & Pizza – img21824

by

A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Vape Goddess – img18760

by

Like most consumer products, many electronic cigarette (e-cig) companies create products and advertisements specifically targeted to women. Many of these ads follow stereotypes associated with gender targeted ads and are either overly feminine (in shades of pink or with floral designs) or target insecurities.

< Even in their brand names, these brands target women by speaking to their desires. For instance, brands names such as Vape Goddess, Vaping Vamps, She Vapes, and Lady all speak to specific images of women. The e-cig devices for most brands under this category are available in pastel colors such as pink and peach. The slim design, very reminiscent of the slim cigarettes of popular women cigarette brands such as Virginia Slims and Max, are crystal tipped to appeal to the modern woman.

In addition to creating sleekly designed devices, many brands have also created a whole line of fashionable accessories from e-cig lanyards to e-cig handbags. Cottien, which brands itself as the “most feminine electronic cigarette in the world,” has an artistic rendition of a fashion model on each device. Through blogs, Pintrest boards and Facebook posts, these e-cig companies reach out to women, including adolescent girls, and provide them with tips on how to be stylish and trendy. For instance, Pintrest board for Vapor Couture teaches women how to coordinate their dress with Vapor Couture accessories. The board for Cottien has images of pink frosted cupcakes and girly, floral, sneakers as must-have items for this summer.

Many of the e-cig brands through their descriptors, ads, and messages on social media boards also provide a subliminal message that vaping their brand will result in the smoker obtaining or maintaining a slim figure.

Meat & Pizza – img22216

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A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Meat & Pizza – img25127

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A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Meat & Pizza – img21821

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A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Meat & Pizza – img20784

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A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Meat & Pizza – img20785

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A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Meat & Pizza – img22217

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A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Meat & Pizza – img22218

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A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Vapor Couture – img18774

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Unsurprisingly, electronic cigarette (e-cig) companies have followed in the footsteps of the combustible tobacco industry by creating a distinct market pool for women. Vapor Couture is one of two e-cig brands operated and managed by VMR Products. Unlike the marketing of its sister brand, V2 Cigs, Vapor Couture exclusively targets women and markets its product via glamour and femininity.

In it product design, advertising and marketing, Vapor Couture follows in the footsteps of Virginia Slims and Camel 9. The product is slender, with a crystal tip, and is often packaged in a sleek box that resembles a make-up accessory rather than a traditional cigarette case. Additionally, Vapor Couture advertisements attempt to epitomize a woman-only product by emphasizing fashion, accessories, and makeup – all adorned in hot pink, royal purple, and crystal backgrounds. The e-cigs themselves and come in atypical flavor names such as “Bomb Shell” and “Rodeo Drive”. As is well known, “Bomb shell” is a term used to describe attractive women and Rodeo Drive is known as the embodiment of the glam, high-fashion lifestyle in Beverly Hills, California.

Ads for Vapor Couture often feature images of independent and successful women. The ads are accompanied by catchy slogans such as, “Womanly Vaping Experience” and “Made for Women” or “ Your Life. Your Style” and “What’s Your Style?” The slogans suggest the empowerment of women as well as feminine individuality. Vapor Couture’s marketing obviously tries to play off of a certain desired woman’s figure and social image. For Vapor Couture, its e-cigs serve as a chic fashion accessory.

Meat & Pizza – img22219

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A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Meat & Pizza – img21827

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A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Vaping Vamps – img18843

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Like most consumer products, many electronic cigarette (e-cig) companies create products and advertisements specifically targeted to women. Many of these ads follow stereotypes associated with gender targeted ads and are either overly feminine (in shades of pink or with floral designs) or target insecurities.

Even in their brand names, these brands target women by speaking to their desires. For instance, the brand Vogue, brands it as “new lifestyle.” The e-cig devices for most brands under this category are available in pastel colors such as pink and peach. The slim design, very reminiscent of the slim cigarettes of popular women cigarette brands such as Virginia Slims and Max, are crystal tipped to appeal to the modern woman. An ad for Luli e-cigs has the image of the product on a vanity table by the side of an elegant and beautiful tiara made of pearls and in front of a vintage bottle of perfume. The presence of the product on the vanity case is intended to convey that it is just another element in making you look and feel beautiful.

In addition to creating sleekly designed devices, many brands have also created a whole line of fashionable accessories from e-cig lanyards to e-cig handbags. Cottien, which brands itself as the “most feminine electronic cigarette in the world,” has an artistic rendition of a fashion model on each device. Through blogs, Pinterest boards and Facebook posts, these e-cig companies reach out to women, including adolescent girls, and provide them with tips on how to be stylish and trendy. For instance, Pinterest board for Vapor Couture teaches women how to coordinate their dress with Vapor Couture accessories. The board for Cottien has images of pink frosted cupcakes and girly, floral, sneakers as must-have items for this summer.

Many of the e-cig brands through their descriptors, ads, and messages on social media boards also provide a subliminal message that vaping their brand will result in the smoker obtaining or maintaining a slim figure. An ad for Luli disposable e-cigs contains the image of the product along with the call out, “new improved formula, brand new design.” The ad is intended to encourage women to believe that a product was redesigned to better suit their needs.

Meat & Pizza – img21818

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A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Cookies – img24038

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The e-Cigarette (e-cig) industry zealously claims to target only adult and primarily established smokers. As much as e-cig companies deny it, the plethora of vape juices in alcoholic or sweetened flavors and sugary names serve to make these products appealing to children and teenagers who are curious to experiment with tobacco products and are taken in by false notions of the “safe nature” of e-cigs.

E-cigs and ejuice are available in a number of flavors including chocolate chip cookies and oreos (Crave, Cookies & Cream, ProVape), pancake and pies (Flux, VMax, VaporDiet, Plume Room, VaporZone), breakfast cereals (HometownVapor, Flavorz, Lucky’s Charm), and cupcakes (VaporTrim, Sweet Heavenly Puff).The sweet flavored additives in the vape juice help mask the bitterness of tobacco and the nicotine serves to addict teens.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. A recent study from the Centers for Disease Control and Prevention reported that rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs1. The widespread use of flavored e-cigs by teens have some public health advocates calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs in its proposal in the first half of 2014, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-e-cigarette-use.html

Meat & Pizza – img21819

by

A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Meat & Pizza – img21820

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A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Meat & Pizza – img21822

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A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Patriotism – img20846

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Electronic cigarette (e-cig) manufacturers are relying on patriotic images and slogans as a sales pitch to subliminally influence individuals to form an emotional connection with their brands and generate sales. Many ads for e-cig companies contain images of cultural icons such as the American eagle and the Statue of Liberty that drive home the point that the nation is built on twin core values of freedom and independence.

Social media channels for e-cig brands are replete with patriotic posts and images that celebrate American holidays and events. During Memorial Day and the Fourth of July, e-cig advertising images of a majority of brands included the image of the American flag and a note of salutation. For Presidents Day, many ads included images of Mount Rushmore and President Washington. Advertisements under this theme use words with strong patriotic connotations such as “freedom,” “independence,” and “had a dream.” A Green Smoke Electronic Cigarettes ad has the image of Martin Luther King addressing a large gathering, we are made to believe, for his acclaimed “I Have a Dream” speech. The sub-text for the ad asks, “What’s Your Dream?”

A variant of the patriotic theme is one of nostalgia. The Fin branding group’s, manufacturer of Fin e-cigs, advertising strategy is centered around recreating images from the 1950s and 1960s, a period of time in America when civil rights struggles took center stage. One of the most striking advertising images for Fin e-cigs is the image of a 1960s diner. This image of an empty diner is an eerie reminder of a time of segregation. In February 1960 a group of black students from A&T North Carolina College were refused service because they sat in seats reserved for white people. Their peaceful sit-down helped ignite a national movement that challenged the racial inequality that existed at that point of time. Fin seems to have been aiming to recreate a call for equality and freedom in this ad. What comes to mind, however, is the image of a lonely smoker. Is smoking an electronic cigarette more lonely than segregation? In other ads, Fin continues with a “vintage” theme. In a series of ads with a modern twist on a vintage look, women dressed in 70’s clothing, “pursuing happiness” and “equality” are shown vaping e-cigs at diners and in vintage automobiles.

To ride the crest of Americans wanting to buy “American made” products, e-juice manufacturers are keen to label their products as “All American”, “tested in the US” and “American made.” Research shows that Americans are willing to pay a premium for products that are American as they believe they are helping the economy recuperate from its recent economic downturn and also because they believe the product to be safer and of higher quality. 1

1. Tsai, W. S. (2010). Patriotic advertising and the creation of the citizen-consumer. Journal of Media and Communication Studies, 2(3), 76-84.

Meat & Pizza – img21823

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A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Meat & Pizza – img21826

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A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Meat & Pizza – img24061

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A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Meat & Pizza – img25118

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A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Meat & Pizza – img25119

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A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Meat & Pizza – img20779

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A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice including pizza, bacon and meat.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The use of flavored e-cigs by teens seems so widespread that some public health advocates are calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. UCSF: E-cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Vapor Couture – img18786

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Unsurprisingly, electronic cigarette (e-cig) companies have followed in the footsteps of the combustible tobacco industry by creating a distinct market pool for women. Vapor Couture is one of two e-cig brands operated and managed by VMR Products. Unlike the marketing of its sister brand, V2 Cigs, Vapor Couture exclusively targets women and markets its product via glamour and femininity.

In it product design, advertising and marketing, Vapor Couture follows in the footsteps of Virginia Slims and Camel 9. The product is slender, with a crystal tip, and is often packaged in a sleek box that resembles a make-up accessory rather than a traditional cigarette case. Additionally, Vapor Couture advertisements attempt to epitomize a woman-only product by emphasizing fashion, accessories, and makeup – all adorned in hot pink, royal purple, and crystal backgrounds. The e-cigs themselves and come in atypical flavor names such as “Bomb Shell” and “Rodeo Drive”. As is well known, “Bomb shell” is a term used to describe attractive women and Rodeo Drive is known as the embodiment of the glam, high-fashion lifestyle in Beverly Hills, California.

Ads for Vapor Couture often feature images of independent and successful women. The ads are accompanied by catchy slogans such as, “Womanly Vaping Experience” and “Made for Women” or “ Your Life. Your Style” and “What’s Your Style?” The slogans suggest the empowerment of women as well as feminine individuality. Vapor Couture’s marketing obviously tries to play off of a certain desired woman’s figure and social image. For Vapor Couture, its e-cigs serve as a chic fashion accessory.

Beverages – img24512

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Soda Pops are a American cultural phenomena with a majority of individuals, including children, drinking a sugary beverage every day. e-cigs and ejuice manufacturers are tapping into people’s love for Soda Pops by creating a number of soft drink flavors.

Popular flavors advertised include Root Beer, Cola, Cherry Cola, Orange Soda, and Hawaiian Punch. Some e-cig manufacturers wanting to borrow from the prestige and reputation of a particular Soda Pop manufacturer have appropriated the brand name albeit with a small change. For instance, Dessert Moon offers a Dr. Pepper Flavor and in advertising the product uses the official brand logo of the soft drink but with its name spread across the top of the image. An ad for Vapage contains images of several popular brands such as Dr. Pepper, Hawaiian Punch, Pepsi and Wrigleys in the foreground with the image of bottles of vape juices in those flavors in the background. Most e-cig brands and companies want their consumers to identify their flavors closely with popular, brand-named soda pops. As Vapor4Life1 says on its website, the idea is for consumers to think that “This vape is so authentic to your favorite soda pop that you'll think you're sipping it from a straw rather than your electronic cigarette.”

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. A recent study from the Centers for Disease Control and Prevention reported that rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2. The widespread use of flavored e-cigs by teens have some public health advocates calling it the “Trojan horse” of nicotine addiction.

With the Federal Drug Administration opting not to ban flavors in e-cigs in its proposal in the first half of 2014, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. Vapor4Life. Doc Popular. Available at http://www.vapor4life.com/doc-pepper-electronic-cigarette-flavor
2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-e-cigarette-use.html

Pink eCigs – img22835

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Electronic Cigarette (e-cig) companies are targeting women through female only brands such as Vapor Couture and Luli, as well as through dual sex brands such as V2 Cigs, Veppo, and Fin. In the case of the latter, some e-cig companies resort to advertisements that feature highly successful and independent women carrying out activities that have for long been considered the bastion of men. In the case of the former, e-cig companies market to women through advertisements that suggest girly, playful and stylish themes.

In these ads it is common to see pink e-cigs placed next to a bunch of red roses, or lipstick tubes, and compact containers. The intent of the imagery is to allow women to associate e-cigs as a harmless fashion accessory that is as important and essential as a makeup mirror or a tube of lipstick.

A common ploy adopted by many of the e-cig companies is to co-opt social /health causes for their own advantage. In 1992, the pink ribbon became the official symbol for breast cancer awareness. Since the adoption of the pink ribbon, the color pink has is often associated with support of breast cancer survivors, as well as women solidarity. By using the prink ribbon on their advertisements, many e-cig companies are attempting to earn goodwill from the public as well as suggest to potential consumers that there is nothing harmful about the product. For instance, an EverSmoke ad shows the torso of a woman with her breast covered by her hand and the pink breast cancer ribbon. The slogan reads “Save a Life. Save a Lung. Save a Boob.” At a time when no research had been done into the health effects of e-cigs this is a highly immoral advertising tactic, designed to play on people's fears of an often-fatal disease.

Alcohol – img22211

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A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice. With many e-cig manufacturers allowing consumers to pick and mix their own flavorings, the possibilities are endless.

e-cigs and vapor juices are available in a number of alcoholic flavors including beer, pina colada, mojito, margarita, brandy, whiskey, gin & tonic, amaretto, wine cigar, and sangria. By advertising alcoholic flavored e-cigs and vapor juices, e-cig manufacturers are appealing to teenager to break two adult taboos at once — alcohol and smoking — in a single activity.

Flavored cigarettes and flavored tobacco have long been held as a gateway product for children and teens. There is now growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2.

With the Federal Drug Administration opting not to ban flavored additives, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products. Some public health advocates are calling flavored e-cigs the “Trojan horse” of nicotine addiction.

1. UCSF: E-Cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Pink eCigs – img22846

by

Electronic Cigarette (e-cig) companies are targeting women through female only brands such as Vapor Couture and Luli, as well as through dual sex brands such as V2 Cigs, Veppo, and Fin. In the case of the latter, some e-cig companies resort to advertisements that feature highly successful and independent women carrying out activities that have for long been considered the bastion of men. In the case of the former, e-cig companies market to women through advertisements that suggest girly, playful and stylish themes.

In these ads it is common to see pink e-cigs placed next to a bunch of red roses, or lipstick tubes, and compact containers. The intent of the imagery is to allow women to associate e-cigs as a harmless fashion accessory that is as important and essential as a makeup mirror or a tube of lipstick.

A common ploy adopted by many of the e-cig companies is to co-opt social /health causes for their own advantage. In 1992, the pink ribbon became the official symbol for breast cancer awareness. Since the adoption of the pink ribbon, the color pink has is often associated with support of breast cancer survivors, as well as women solidarity. By using the prink ribbon on their advertisements, many e-cig companies are attempting to earn goodwill from the public as well as suggest to potential consumers that there is nothing harmful about the product. For instance, an EverSmoke ad shows the torso of a woman with her breast covered by her hand and the pink breast cancer ribbon. The slogan reads “Save a Life. Save a Lung. Save a Boob.” At a time when no research had been done into the health effects of e-cigs this is a highly immoral advertising tactic, designed to play on people's fears of an often-fatal disease.

Alcohol – img24055

by

A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice. With many e-cig manufacturers allowing consumers to pick and mix their own flavorings, the possibilities are endless.

e-cigs and vapor juices are available in a number of alcoholic flavors including beer, pina colada, mojito, margarita, brandy, whiskey, gin & tonic, amaretto, wine cigar, and sangria. By advertising alcoholic flavored e-cigs and vapor juices, e-cig manufacturers are appealing to teenager to break two adult taboos at once — alcohol and smoking — in a single activity.

Flavored cigarettes and flavored tobacco have long been held as a gateway product for children and teens. There is now growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2.

With the Federal Drug Administration opting not to ban flavored additives, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products. Some public health advocates are calling flavored e-cigs the “Trojan horse” of nicotine addiction.

1. UCSF: E-Cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Alcohol – img24056

by

A patently obvious device used by e-cigarette (e-cig) companies to attract teens is the promotion of youth-oriented flavors. In its flavored product lines, e-cig manufacturers have far exceeded the flavorings used by the combustible tobacco industry. Almost every flavor addictive available in the market is available as a vapor juice. With many e-cig manufacturers allowing consumers to pick and mix their own flavorings, the possibilities are endless.

e-cigs and vapor juices are available in a number of alcoholic flavors including beer, pina colada, mojito, margarita, brandy, whiskey, gin & tonic, amaretto, wine cigar, and sangria. By advertising alcoholic flavored e-cigs and vapor juices, e-cig manufacturers are appealing to teenager to break two adult taboos at once — alcohol and smoking — in a single activity.

Flavored cigarettes and flavored tobacco have long been held as a gateway product for children and teens. There is now growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. In a recent study, researchers at UCSF who analyzed data from the 2011 and 2012 National Youth Tobacco Survey found that adolescents who used e-cigs were more likely to smoke cigarettes and less likely to quit smoking1. In another study by the Centers for Disease Control and Prevention found rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs2.

With the Federal Drug Administration opting not to ban flavored additives, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products. Some public health advocates are calling flavored e-cigs the “Trojan horse” of nicotine addiction.

1. UCSF: E-Cigarettes: Gateway to Nicotine Addiction for U.S. Teens, Says UCSF Study. Available at https://www.ucsf.edu/news/2014/03/112316/e-cigarettes-gateway-nicotine-addiction-us-teens-says-ucsf-study

2. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html

Candy – img24028

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The e-Cigarette (e-cig) industry fervently claims to target only adult and primarily established smokers. As much as e-cig companies deny it, the plethora of vape juices in alcoholic or sweetened flavors and sugary names serve to make these products appealing to children and teenagers who are curious to experiment with tobacco products and are taken in by false notions of the “safe nature” of e-cigs.

Appealing to an almost universal love for candy and sweets, e-cigs and ejuice are available in a number of childhood favorite flavors including bubble gum, gummys, Bazzoka, Kool-Aid, sweet tarts, cotton candy, gum balls, Swedish fish and cheerios. The images used in the ads are heavily borrowed from the food industry. Some e-cig companies (Mister Vapor) and vapor stores (Good Clean Vaoes) also use fairytale and anime characters to entice kids and teenagers to buy their products.

The sweet flavored additives in the vape juice help mask the bitterness of tobacco and the nicotine serves to addict teens. In addition to standard flavors, customers at retail “boutique” vape stores can enjoy the novel experience of working with a vapologist to create unique flavors by mixing any number of essences at a variety of nicotine strengths for a personalized vape. Some retail vape bars also have a “tasting bar” much like restaurants where consumers can try a variety of flavors.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. A recent study from the Centers for Disease Control and Prevention reported that rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs1.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-e-cigarette-use.html

Candy – img24029

by

The e-Cigarette (e-cig) industry fervently claims to target only adult and primarily established smokers. As much as e-cig companies deny it, the plethora of vape juices in alcoholic or sweetened flavors and sugary names serve to make these products appealing to children and teenagers who are curious to experiment with tobacco products and are taken in by false notions of the “safe nature” of e-cigs.

Appealing to an almost universal love for candy and sweets, e-cigs and ejuice are available in a number of childhood favorite flavors including bubble gum, gummys, Bazzoka, Kool-Aid, sweet tarts, cotton candy, gum balls, Swedish fish and cheerios. The images used in the ads are heavily borrowed from the food industry. Some e-cig companies (Mister Vapor) and vapor stores (Good Clean Vaoes) also use fairytale and anime characters to entice kids and teenagers to buy their products.

The sweet flavored additives in the vape juice help mask the bitterness of tobacco and the nicotine serves to addict teens. In addition to standard flavors, customers at retail “boutique” vape stores can enjoy the novel experience of working with a vapologist to create unique flavors by mixing any number of essences at a variety of nicotine strengths for a personalized vape. Some retail vape bars also have a “tasting bar” much like restaurants where consumers can try a variety of flavors.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. A recent study from the Centers for Disease Control and Prevention reported that rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs1.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-e-cigarette-use.html

Candy – img24030

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The e-Cigarette (e-cig) industry fervently claims to target only adult and primarily established smokers. As much as e-cig companies deny it, the plethora of vape juices in alcoholic or sweetened flavors and sugary names serve to make these products appealing to children and teenagers who are curious to experiment with tobacco products and are taken in by false notions of the “safe nature” of e-cigs.

Appealing to an almost universal love for candy and sweets, e-cigs and ejuice are available in a number of childhood favorite flavors including bubble gum, gummys, Bazzoka, Kool-Aid, sweet tarts, cotton candy, gum balls, Swedish fish and cheerios. The images used in the ads are heavily borrowed from the food industry. Some e-cig companies (Mister Vapor) and vapor stores (Good Clean Vaoes) also use fairytale and anime characters to entice kids and teenagers to buy their products.

The sweet flavored additives in the vape juice help mask the bitterness of tobacco and the nicotine serves to addict teens. In addition to standard flavors, customers at retail “boutique” vape stores can enjoy the novel experience of working with a vapologist to create unique flavors by mixing any number of essences at a variety of nicotine strengths for a personalized vape. Some retail vape bars also have a “tasting bar” much like restaurants where consumers can try a variety of flavors.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. A recent study from the Centers for Disease Control and Prevention reported that rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs1.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-e-cigarette-use.html

Candy – img24031

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The e-Cigarette (e-cig) industry fervently claims to target only adult and primarily established smokers. As much as e-cig companies deny it, the plethora of vape juices in alcoholic or sweetened flavors and sugary names serve to make these products appealing to children and teenagers who are curious to experiment with tobacco products and are taken in by false notions of the “safe nature” of e-cigs.

Appealing to an almost universal love for candy and sweets, e-cigs and ejuice are available in a number of childhood favorite flavors including bubble gum, gummys, Bazzoka, Kool-Aid, sweet tarts, cotton candy, gum balls, Swedish fish and cheerios. The images used in the ads are heavily borrowed from the food industry. Some e-cig companies (Mister Vapor) and vapor stores (Good Clean Vaoes) also use fairytale and anime characters to entice kids and teenagers to buy their products.

The sweet flavored additives in the vape juice help mask the bitterness of tobacco and the nicotine serves to addict teens. In addition to standard flavors, customers at retail “boutique” vape stores can enjoy the novel experience of working with a vapologist to create unique flavors by mixing any number of essences at a variety of nicotine strengths for a personalized vape. Some retail vape bars also have a “tasting bar” much like restaurants where consumers can try a variety of flavors.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. A recent study from the Centers for Disease Control and Prevention reported that rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs1.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-e-cigarette-use.html

Candy – img24032

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The e-Cigarette (e-cig) industry fervently claims to target only adult and primarily established smokers. As much as e-cig companies deny it, the plethora of vape juices in alcoholic or sweetened flavors and sugary names serve to make these products appealing to children and teenagers who are curious to experiment with tobacco products and are taken in by false notions of the “safe nature” of e-cigs.

Appealing to an almost universal love for candy and sweets, e-cigs and ejuice are available in a number of childhood favorite flavors including bubble gum, gummys, Bazzoka, Kool-Aid, sweet tarts, cotton candy, gum balls, Swedish fish and cheerios. The images used in the ads are heavily borrowed from the food industry. Some e-cig companies (Mister Vapor) and vapor stores (Good Clean Vaoes) also use fairytale and anime characters to entice kids and teenagers to buy their products.

The sweet flavored additives in the vape juice help mask the bitterness of tobacco and the nicotine serves to addict teens. In addition to standard flavors, customers at retail “boutique” vape stores can enjoy the novel experience of working with a vapologist to create unique flavors by mixing any number of essences at a variety of nicotine strengths for a personalized vape. Some retail vape bars also have a “tasting bar” much like restaurants where consumers can try a variety of flavors.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. A recent study from the Centers for Disease Control and Prevention reported that rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs1.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-e-cigarette-use.html

Candy – img24033

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The e-Cigarette (e-cig) industry fervently claims to target only adult and primarily established smokers. As much as e-cig companies deny it, the plethora of vape juices in alcoholic or sweetened flavors and sugary names serve to make these products appealing to children and teenagers who are curious to experiment with tobacco products and are taken in by false notions of the “safe nature” of e-cigs.

Appealing to an almost universal love for candy and sweets, e-cigs and ejuice are available in a number of childhood favorite flavors including bubble gum, gummys, Bazzoka, Kool-Aid, sweet tarts, cotton candy, gum balls, Swedish fish and cheerios. The images used in the ads are heavily borrowed from the food industry. Some e-cig companies (Mister Vapor) and vapor stores (Good Clean Vaoes) also use fairytale and anime characters to entice kids and teenagers to buy their products.

The sweet flavored additives in the vape juice help mask the bitterness of tobacco and the nicotine serves to addict teens. In addition to standard flavors, customers at retail “boutique” vape stores can enjoy the novel experience of working with a vapologist to create unique flavors by mixing any number of essences at a variety of nicotine strengths for a personalized vape. Some retail vape bars also have a “tasting bar” much like restaurants where consumers can try a variety of flavors.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. A recent study from the Centers for Disease Control and Prevention reported that rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs1.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-e-cigarette-use.html

Candy – img24034

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The e-Cigarette (e-cig) industry fervently claims to target only adult and primarily established smokers. As much as e-cig companies deny it, the plethora of vape juices in alcoholic or sweetened flavors and sugary names serve to make these products appealing to children and teenagers who are curious to experiment with tobacco products and are taken in by false notions of the “safe nature” of e-cigs.

Appealing to an almost universal love for candy and sweets, e-cigs and ejuice are available in a number of childhood favorite flavors including bubble gum, gummys, Bazzoka, Kool-Aid, sweet tarts, cotton candy, gum balls, Swedish fish and cheerios. The images used in the ads are heavily borrowed from the food industry. Some e-cig companies (Mister Vapor) and vapor stores (Good Clean Vaoes) also use fairytale and anime characters to entice kids and teenagers to buy their products.

The sweet flavored additives in the vape juice help mask the bitterness of tobacco and the nicotine serves to addict teens. In addition to standard flavors, customers at retail “boutique” vape stores can enjoy the novel experience of working with a vapologist to create unique flavors by mixing any number of essences at a variety of nicotine strengths for a personalized vape. Some retail vape bars also have a “tasting bar” much like restaurants where consumers can try a variety of flavors.

Flavored cigarettes and flavored tobacco have long been held to be gateway products for children and teens. There is now a growing concern that the use of flavored e-cigs by youth could lead to them experimenting with regular cigarettes. A recent study from the Centers for Disease Control and Prevention reported that rates of e-cig use among U.S. youth more than doubled from 2011 to 2012, with 10 percent of high school students admitting to having used e-cigs. Almost 76% of youth who had tried an e-cig had also tried a regular cigarette. Altogether, in 2012 more than 1.78 million middle and high school students nationwide had tried e-cigs1.

With the Federal Drug Administration opting not to ban flavors in e-cigs, advocates fear that flavored e-cigs will serve to entice a new generation of kids to become addicted to nicotine based products.

1. Centers for Disease Control and Prevention (2013). E-cigarette use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved from http://www.cdc.gov/media/releases/2013/p0905-e-cigarette-use.html