In the early 1900s, manufactures of Turkish and Egyptian cigarettes tripled their sales and became legitimate competitors to leading brands. One of the earlier straight-Turkish tobacco cigarettes, Mogul was introduced in 1892 by the New York-based Greek tobacconist Soterios Anargyros. After the dissolution of the Cigarette Trust, P. Lorillard took over the production of Mogul cigarettes. Though likely made of a Turkish blend, Moguls were advertised as “Egyptian Cigarettes.” Many of the Mogul ads presented upper-crust models in Western apparel, positioning the cigarette as a luxury good, while some of the ads incorporated Egyptian motifs or models dressed in Middle Eastern garb.
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