Theme:
Youth
Published:
1933
Brand:
Camel
Manufacturer:
R.J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
In this campaign, Camel counters Lucky Strike, insinuating that Lucky Strike “fools” consumers with “illusions” while Camel provides consumers with “no tricks, just costlier tobaccos.” In each ad, Camel highlights a popular magic trick and then explains how the illusion is performed. These ads would attract younger kids with its promises of magic tricks.
Keywords:
Cigarette