Theme:
Medicine & Health
Published:
1949
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
"Smoke a LUCKY to feel your LEVEL best!"
Comments:
The ads portray models smoking in the most improbable, ridiculous situations: while balancing on a man's shoulders in the ocean, while steering a toboggan, while fishing. The "Feel your Level Best" campaign presented Lucky smokers as young, vibrant, athletic, happy, and full of vitality. Without claiming health benefits outright, Lucky Strike managed to portray its brand as healthy and enticing through the campaign.
Keywords:
Cigarette
