Theme:
Medicine & Health
Published:
1930
Brand:
Kool
Manufacturer:
Brown & Williamson Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
"Throat Sensitive? Smoke KOOL"
Comments:
Dates: 1930s to 1940s
Instead of advising smokers to quit smoking, these early ads for Kools urged smokers to switch to a menthol brand to ease throat irritation. Kools' penguin mascot was used from the first days of the brand's release. His cartoonish appearance makes him an attractive figure to kids and young adults.
Keywords:
Cigarette
