Camel, Old Gold
R.J. Reynolds Tobacco Company, P. Lorillard
1933, 1958, 1954, 1927, 1928, 1934, 1948, 1943 (left to right, top to bottom)
The majority of the leading cigarette manufacturers published comic strip advertising for their cigarette brands between the 1920s and the 1970s. The cartoony comic strip ads offered a fun, light-hearted approach to the subject matter and worked to prevent consumers from associating the product with the negative scientific studies. They also appealed to children, teens, and young adults, who were targeted as up-and-coming "replacement" smokers.