2013, 2013, 2013, 2013, 2014, 2013 (left to right, top to bottom)
Electronic cigarette advertisers borrow all sorts of tactics from traditional cigarette marketing, including claims that the product is healthy. The ads ask “Why Quit,” insinuating that switching to electronic cigarettes is the same as quitting in terms of health benefits. The brand FIN itself encapsulates within its name the idea of quitting (or ending) smoking. Other ads include a doctor and a healthy tree to hint at health benefits or a longer life. Finally, the breast cancer advertisements remind consumers of the cancer risks of traditional tobacco smoke and push them towards e-cigs.