"I protect my voice with LUCKIES"
Dates: 1938, 1930, 1931, 1931 (clockwise from top left)
Famous voices - ranging from radio commentators and broadcast journalists to singers and actors - were vital components of celebrity testimonial campaigns for cigarette companies; the emphasis on healthy, clear voices in the singers' line of work was an ideal avenue for portraying cigarettes as healthful, rather than harmful. Even more so than actors, singers depended on their voice. The concept was that if a famous singer entrusted her voice and throat - her source of revenue - to a cigarette brand, then it must not be so bad! Lucky Strike in particular enlisted singers, actors, and dancers to promote their product as less irritating and damaging to their throats.