Theme:
Celebrities & Athletes
Published:
1950
Brand:
Chesterfield, Raleigh, Camel, Lucky Strike, Old Gold, Fatima, L&M
Manufacturer:
Liggett & Myers Tobacco Company, Brown & Williamson Tobacco Corporation, R.J. Reynolds Tobacco Company, American Tobacco Company, P. Lorillard
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
"America's No.1 Tipped Cigarette is Now Better than Ever!"
Comments:
Dates: 1950, 1947, 1951, 1951, 1930, 1950, 1953, 1958 (across left to right, top to bottom)
Famous voices, in this case female movie stars, had a particular appeal for cigarette advertisers. The emphasis on a healthy, clear voice in the movie star's line of work was an ideal avenue for portraying cigarettes as healthful, rather than harmful. The concept was that if a famous actress entrusted her voice and throat - her source of revenue - to a cigarette brand, then it must not be so bad! Joan Crawford employed smoking as a gesture of glamour. Reputedly, Joan would never smoke a cigarette unless she opened the pack herself.
Keywords:
Cigarette
