Theme:
Targeting Women
Collection:
Mass Marketing Begins
Published:
1933
Brand:
Chesterfield
Manufacturer:
Liggett & Myers Tobacco Co.
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
When choosing cigarettes for others, you can set no standard higher than Chesterfield's ownto give smokers what matters most: MILDNESS
Comments:
This beautiful woman, dressed in a white fur coat with matching white hat and gloves is purity incarnate. Her purity reflects on the cigarettes, which are advertised as made of tobacco leaves with “wholesome purity.” She carries boxes upon boxes of Chesterfield cigarette cartons, wrapped up as gifts for friends and loved ones. The shape of the box is distinctive, providing an air of mystery without allowing the consumer to doubt what the gifts contain.
Keywords:
Christmas, Female, Holidays, Mild
