Theme:
Targeting Women
Collection:
Early Years
Published:
1930
Brand:
Craven 'A'
Manufacturer:
Carreras Limited
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
The instinct for the good things of life invariably calls for Craven 'A'
Comments:
This beautiful young woman sits alone but appears glamorous and satisfied as she looks off into the distance, engagement ring on her left hand, cigarette burning in the right. Her good taste is accentuated by her stylish hat, which, when coupled with her dress, not only mimics the box of Craven “A” cigarettes but also resembles a matchstick. The copy text presents the brand as healthful, “made specially to prevent sore throats.”
Keywords:
Fashion, Female, Flapper, Luxury
