Theme:
Targeting Women
Collection:
Early Years
Published:
1922
Brand:
Abdulla
Manufacturer:
Abdulla & Company, Ltd.
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
To smoke an Abulla 75 is to become conscious of a new pleasure added to life. This exceptional Virginia Cigarette has the hallmark of purity and charm which has so long distinguished Abdulla Turkish and Egyptian.
Comments:
This early image pre-dates the onset of major mass marketing efforts by tobacco companies to target women. This advertisement, illustrated by Lewis Baumer (1870-1963), also the artist for Pall Mall Magazine, features an elegant, fashionable young woman coyly exhaling a ribbon of cigarette smoke as her cigarette hangs sensuously from her rouged lips. As early as 1922, tobacco advertisements like this one were capitalizing on young audiences with words like “pleasure” and “purity.”
Keywords:
Female, flavor, Health, Lewis Baumer, Luxury
