Theme:
Targeting Women
Collection:
Women in Sports
Published:
1948
Brand:
Camel
Manufacturer:
R.J. Reynolds
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
Olympic Swimmer Jeanne Wilson Vaughan says that the ”30-Day [taste] Test was a pleasure – every good-tasting puff of it!” Though she did not win an individual medal in the 1948 Olympics, the U.S. medley relay team (for which she swam the breaststroke) placed, and she was inducted into the Athletic Hall of Fame for her alma mater, Purdue University, in 1998. Her inclusion in this advertisement appears to target a male audience, as her long, shapely legs are featured, and she is referred to as a “lovely swimming star.”
