Theme:
Targeting Women
Collection:
Women in Sports
Published:
1934
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
A bull’s-eye is propped up in the center of this advertisement, representing the target on the Lucky Strike’s package. Two couples are relaxing next to the target, and in both cases, the women hold the archery bows. The couples are getting to know each other by sharing cigarettes. The caption reads, “How Refreshing!” and seems more like it’s refreshing that women are playing sports with men, rather than that the cigarettes are refreshing.
