Theme:
Targeting Women
Collection:
Women in Sports
Published:
1982
Brand:
Newport
Manufacturer:
P. Lorillard
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
In this advertisement, a woman wears a referee shirt and holds a basketball hoop, acting as if she herself is the stand. Her boyfriend dunks over her, as if he is going to insert the ball into her net, a subliminal sexual message which ties in with the “Alive with pleasure!” slogan.
